The Future of Convenience

The Future of Convenience


How Maxol is Redefining the Customer Journey

May 12, 2025

How does Irish convenience retail giant Maxol harness technology to excel at its world-renowned customer-centric strategy? Join Brian Donaldson, CEO of Maxol, and Brad Sandys from Urgent as they discuss the evolution from fuel-focused operations to modern multi-energy hubs designed around exceptional customer experiences.


See Maxol's entry in The Best EV Hub in the World Competition.


With special guests:

Brian Donaldson, CEO, The Maxol Group and Brad Sandys, Head of Business Development, Urgent


Hosted by:

Carolyn Schnare and Nick Scherzer