The Future of Convenience

The Future of Convenience


A Man With a Plan: Reitan’s Jesper Østergaard

September 02, 2024

The world’s number one 7-Eleven store is in Copenhagen Central Station in Denmark. Operated by Reitan Retail, Danish 7-Eleen stores sell an average of 600 food products, per day, per store. Only 7-Eleven stores in Japan and Hawaii sell more food products than Denmark. So, how did Jesper Østergaard and the Reitan team transform 7-Eleven Denmark into one of the top performing ‘foodvenience’ operators worldwide? Jesper talks frankly about his career, what drives his love of retail, and where he gets his inspiration.


With special guest:

Jesper Østergaard, Managing Director of Reitan Retail


Hosted by:

Carolyn Schnare and Nick Scherzer