The MENA (Middle Eastern Northern Africa) region is fast becoming a global centre for growth and innovation, especially in the areas of digitalisation and retail format innovation. Continued focus on economic diversification across the Gulf Cooperation Council (GCC) has resulted in the development of a world-class retail infrastructure. Host Dan Munford and Nikolay Vylegzhanin speak with Amged ElHanbali, Head of Retail at Ola Energy. Ola Energy operates across the MENA region and following a quick introduction and update on the business, Amged looks to the future of retail; exploring new format layouts, segmentation and real estate, as well as emphasising the importance of focus shift from product and supply to the customer-centric approach.

Watch the entire video episode at https://www.globalconveniencestorefocus.co.uk/video/54-mena-and-gcc-deep-dive-with-ola-energy-shopworks.

With special guest:

Amged ElHanbali, Head of Retail at Ola Energy

Hosted by:

Dan Munford and Nikolay Vylegzhanin, Regional Director at Shopworks