If you’re selling a mastermind, either starting now or in 2025, you might be experiencing some resistance from potential clients. 

“I’ve got too much on. I’m too busy to make a decision.”

“I’ll think about that once Christmas is over.”

“I’m too exhausted to think about next year right now.”

Sound familiar? At this time of year, it’s easy for people to fall into the trap of feeling too busy, tapped out, and unsure of what to do for the year ahead, which is why you need to make sure your sales and marketing address these exact problems.

Here are three common objections you might be hearing from potential clients right now and what you can do to help your clients understand why they should join your mastermind right now. If you don’t have a mastermind, these strategies will also be very applicable to you if you’re selling one-to-one or any mid to high-ticket item.

“I'm Tapped Out”

By the end of the year, we’re all pretty ready for a holiday, let’s be real. You might have potential clients expressing feelings of exhaustion or hesitation to commit, saying they’ll decide on something next year when they’re less exhausted. But, we know that waiting till a fresh calendar year to pursue growth isn’t a good strategy.

The key here is to address the fears underlying these objections. Many people are scared of next year being the same as this year, feeling disappointed that they haven’t seen the results they were hoping for. We need to help clients see that meaningful change can happen and offer them a different perspective that NOW is the time to start working toward those goals. 

“I'm Too Busy Right Now"

The festive season overload is real: juggling family, events, and holiday preparations leaves many people feeling overwhelmed by things that may not even matter to them. If that’s how your potential clients are feeling, you need to remind them of their personal goals and priorities and introduce a sense of urgency.

What are their big goals for next year? What do they want to see happen in their business and their life?

Remind them of their priorities and set clear deadlines and incentives that spur action because let’s face it, we all need a deadline to get moving sometimes!

"There are Too Many Options"

The online space is really noisy, especially now with sales everywhere. If you’re finding some resistance because of this, it’s possible you’re not addressing your dream clients’ core problems with enough precision. Your messaging needs to be sharply aligned with their deepest needs. What differentiates you from others offering similar services? Your unique touch—be it a specific strategy, personal experience, or specialised focus—needs to shine brightly in your communication.

I hope these insights fuel your strategies and bring you closer to your ideal clients. Whether it's creating compelling content or refining your sales process, this season is full of potential to innovate and connect. Embrace it, navigate your sales conversations with empathy, and harness the vibrant energy this time of year brings. 

LINKS

Resources mentioned:  FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

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