Building a successful business is no small feat, especially when juggling family responsibilities and personal aspirations.

Just ask this week’s guest host, Jacqui Naunton who went from graphic design freelancer to running a six-figure business with multiple revenue streams, all while juggling the demands of motherhood. Today she’s sharing her remarkable journey, and the strategies and mindset shifts that fuelled her success. Ready to be inspired?



Jacqui began her career as a graphic designer and was just swapping time for money. This strategy worked well for her, until she started considering motherhood and realised she needed a more scalable, flexible approach. This is where I came in and encouraged her to create an online course.

Now the leap from graphic designer to course creator wasn’t seamless. She struggled with imposter syndrome, and the idea of upsetting other graphic designers but she knew that the gap in the market needed to be filled.

Business owners were already attempting to DIY their graphics using tools like Canva, often with mediocre results. Jacqui’s course offered them a chance to create professional designs without the hefty price tag of hiring a designer.

One powerful lesson from Jacqui's journey is the importance of setting high goals. Early in her coaching journey with me, she had modest expectations for her first online course. With some encouragement, she stretched her target to 55 students—and astonishingly, she hit that exact number.

So, if you’re setting goals for your business, I encourage you to ask yourself, "Is this the goal, or can I aim higher?" The objective isn't to tie your self-worth to these targets but to give yourself something tangible to strive for.

Something else that has really helped Jacqui’s journey was building a supportive team for herself. She realised that to grow her business sustainably, she couldn't do it all herself. She hired a virtual assistant, video editor, and multiple designers. Although this meant a smaller profit margin, it allowed her to focus on her priorities, ensuring her business ran smoothly while she spent valuable time with her family.

 The Power of Branding

As a graphic designer, Jacqui knows the importance of strong branding, that goes beyond just the aesthetics. Branding is a powerful tool for connecting with your ideal audience and conveying your business's values. For Jacqui, her brand as the girl in the purple jacket reflects her values of fun, inspiration, and empowerment. This consistency in branding has made her business recognisable and trustworthy, enhancing her professional image and attracting ideal clients.

Whether you’re just starting or looking to take your business to the next level,  consider how Jacqui’s lessons can apply to your business. What goals will you set higher today? How will you adapt your business to fit your life? I can’t wait to see what you’ll achieve.

LINKS

The FREE Mastermind Launch Playbook

Connect with Jacqui:

Instagram: @whitedeerGD

Website: https://whitedeer.com.au/

Podcast: The Seriously in Business Podcast

Connect with Ellie: 

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/