We’re back with an amazing guest episode today! My aim for these episodes is to bring people on the show who can provide insights that support you to build out your masterminds and group programs. 

In this episode, I’m joined by Chloe and Vickie from The Movement Perspective, who are incredible examples of what it looks like to create a mastermind or a group program when you have a smaller audience. We also hear about how to prioritise building a larger one really quickly.

After eight epic years in business together, Chloe and Vickie not only transformed their Perth-based Breathe Pilates into a seven-figure success, they did so without losing their sense of self. Through a few tears, plenty of champagne and an espresso martini or two, they've honed the art of work-life balance.

In this conversation, they share their approach to finding success, which helps bring clarity to their business strategy, empower their clients to prioritise the things they love, and allows them to have fun whilst doing it!

The Decision to Start a Mastermind

Initially, Chloe and Vicki were focused on instructor professional development, but soon realised they had more to offer - as well as a desire to make a bigger impact. Through participating in my Mastermind Model program, they were inspired to launch their own mastermind. Within three months, they achieved a five-figure launch. We hear about their strategies and mindset that saw a 155% increase in revenue for their second mastermind round.

The Importance of Clarity and Self-Belief

One of the key factors that contributed to Chloe and Vickie's success was their clarity on who they wanted to help and what problem they wanted to solve. They were unwavering in their belief that their offer could make a significant impact on the lives of studio owners. They share how this clarity allowed them to attract their ideal clients, and we discuss the importance of having a clear framework to follow that will fast-track your launch.

A Well-Defined Sales Process

Chloe and Vickie's belief in their offer and commitment to helping their clients achieve results were evident in their sales process. They approached sales conversations with the mindset of opening the door to allow people to come through and receive the support they needed. We talk about the need to build trust and understand the needs of our potential clients, rather than using a pushy or ‘salesy’ approach. 

Whether you're an instructor, business owner or entrepreneur, this conversation is packed with amazing insights and inspiration on smashing self-imposed limits, challenging the norm and finding success on your own terms. 

So, let's dive in and discover the secrets to these powerful women’s incredible transformation and success!

LINKS

Connect with The Movement Perspective:

Instagram: @the.movement.perspective

Website: https://www.themovementperspective.com.au/ 

Connect with Ellie: 

Join the 3 Day Free challenge to Create Your 6 Figure Mastermind

Website:       https://www.ellieswift.com/

Instagram:    @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/