SHOW NOTES

Episode 339: How to Create “Reader-First” Thought Leadership That Connects

A short-form, Toolkit Episode!

THIS WEEK’S TOPIC:

Are you pouring time and energy into sharing your thought leadership on social media, only to feel like your posts are falling flat or not gaining traction? You’re not alone — and there’s a smart, simple way to change that. In this week’s shorter ToolKit Episode, host Laura Cox Kaplan digs into the critical shift from “me first” to “reader first” and provides actionable advice for anyone looking to build truly meaningful influence, whether you’re just starting out or seeking to deepen your impact.

Laura shares her own best practices honed from years of experience, outlining how focusing on what your audience needs can be the difference between being scrolled past and earning lasting trust and attention.

ABOUT THIS WEEK’S EPISODE:

KEY TAKEAWAYS AND WHAT YOU’LL LEARN IN THIS EPISODE:

• WHY “READER-FIRST” MATTERS: Discover why starting with your audience’s needs and experiences is the fastest way to build trust, spark engagement, and develop real influence.
• THE “HOOK, HELP, HUMAN” (HHH) FRAMEWORK: Learn how to structure posts so they instantly hook your reader, offer practical help, and create human connection.
• FLIPPING THE SCRIPT: See how to reframe typical “I’m excited to…” posts into compelling, service-oriented content your audience actually wants.
• PRACTICAL EXAMPLES FOR ANY POST: Laura shares examples for belief-sharing, team wins, and major announcements — plus, how to add immediate value in every case.
• KEEPING IT SUSTAINABLE (AND FUN!): Find out how to avoid burnout and maintain creativity by viewing your content calendar as a playlist, mixing practical advice, short stories, reflective questions, and wins.
• THE 20-SECOND “GUT CHECK”: Before you hit send, Laura’s three-question checklist (So what? Now what? Why you?) ensures your post resonates and offers real, actionable value.

These best practices can help you build trust, credibility, and lasting influence with a “reader-first” mindset. You’ll walk away with fresh perspective and a practical checklist (linked in the show notes) to use before your next post.

DID YOU FIND THIS HELPFUL?

If you found value in this episode, share it with a friend or colleague. Laura would love to hear what resonated most, so be sure to share a review of this episode or reach out to her directly: info@shesaid.media

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