SHOW NOTES

313. Building a Brand for the Sober Curious Movement  Guest: Andrea Wightwick

THIS WEEK’S TOPIC:

We explore the burgeoning “sober curious” movement with Andrea Wightwick, founder of Hapsy, a non-alcoholic beverage company. Andrea’s journey is a testament to the power of listening to consumer needs and adapting to market trends, especially health and wellness-related ones. Join us as we delve into how Hapsy emerged from a CBD-focused company to an innovator in the non-alcoholic beverage space, catering to those seeking enjoyable, functional drinks without compromising their health and social experiences.

ABOUT THIS WEEK’S GUEST:

Andrea Wightwick is the founder of Hapsy, a company dedicated to providing non-alcoholic beverages that offer the social engagement of cocktails without the intoxicating effects. With an extensive background in consumer goods, including high-profile roles working with PepsiCo, Nielsen, and Coca-Cola, Andrea has a keen eye for identifying market gaps and developing solutions that resonate with today’s health-conscious consumers. Her journey and commitment to helping women lead more intentional lives make her insights particularly invaluable.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

EVOLVING WITH CONSUMER DEMANDS: Andrea discusses Hapsy’s transformation from a CBD product company to a non-alcoholic beverage brand, driven by the growing demand for sober alternatives.

MARKETING STRATEGIES: Learn how Andrea leverages consumer feedback and market data to create products that fulfill the needs of the “sober curious” community.

PRIVACY AND INTENTIONAL LIVING: Andrea and host Laura Cox Kaplan discuss the challenges of balancing an authentic online brand v. privacy, especially concerning children. 

BUILDING A BALANCED LIFE: Andrea shares her approach to intentional living, balancing professional success with personal well-being, and offering practical life skills drawn from her own experiences.

USING AI: The conversation also touches on leveraging AI as a powerful tool, particularly in areas like marketing and job descriptions, while emphasizing the necessity of human oversight.

EXCLUSIVE OFFER: Andrea provides a special promo code “SheSaid” for 20% off plus free shipping on orders from BeHapsy.com.

LINKS MENTIONED IN EPISODE 313:

• 
  
• Visit Hapsy:
  
  behapsy.com
  
• Connect with Andrea Wightwick: Instagram
  
• Andrea’s Running Life Like a Business
  

 

PLEASE SHARE YOUR THOUGHTS!  I’m eager to hear your thoughts on this episode. Please share your favorite takeaways with me: 

• 
  
• Instagram
  
• LinkedIn
  
• Facebook 
  

Or email me: info@shesaid.media

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