Episode 92 – "The LinkedIn Revolution with Jodie Goodchild"

In this episode, we chat with the amazing Jodie Goodchild about how LinkedIn has become a must-have tool for professionals and businesses. Whether you’re working for a company, running your own business, or leading a big team, LinkedIn can help you build your brand and generate leads. And Jodie can help YOU do it.

What We Covered:

• Why LinkedIn matters:
• LinkedIn isn’t just an online CV anymore – it’s a powerful business tool.
• The huge boost in LinkedIn activity, especially post-pandemic.
• 1 billion members, 200 million daily users, and 1 million posts per day!
• Creating a Great LinkedIn Profile:
• Get a professional headshot (check out Penny Plimmer and Laurie Jeffery for great photography).
• Write an engaging Headline and an About Me section that stands out.
• Make sure your contact info is easy to find.
• Connecting and Engaging Like a Pro:
• The right way to send connection requests without being salesy.
• Avoid the dreaded “pitch slap” – be genuine and human.
• Use LinkedIn’s search to find and engage with relevant content.
• Posting Great Content:
• Share valuable, educational content, not just personal stuff.
• Aim for 2-3 posts per week to keep your profile active.
• Engage with others’ posts to build a genuine network.
• Boosting Your Content with LinkedIn’s Algorithm:
• Understand how LinkedIn boosts quality content.
• Be consistent and mix up your LinkedIn activities for better results.
• Handy Tips and Tools:
• Use LinkedIn’s scheduling feature for your posts.
• Try tools like Canva for creating eye-catching posts.
• Keep your brand message and tone consistent.
• Resources and Support:
• Check out Jodie Goodchild’s LinkedIn Revolution Community for more tips and support.
• Look out for Jodie’s book: “The LinkedIn Revolution: The Future of Sales and Marketing.”

Connect with Our Guests:

• Jodie Goodchild:
• LinkedIn
• Instagram
• Website
• TikTok
• Steve O’Neill:
• LinkedIn
• Website
• Instagram
• Other Great LinkedIn people who do it really well:
• Kirsty Gray
• Max Shore
• Reece Matthews
• Daniel Priestley
• Ross Stevenson
• Steve Reeve
• Helen Walker
• Hayley Jones

Get in Touch:

• Visit sondevelopment.com to learn more about what we do.
• Follow us on Instagram and LinkedIn.
• Subscribe to Sharp Podcast on Apple Podcasts, Spotify, and YouTube.

Support Our Podcast:

• Rate or subscribe on Apple Podcasts.
• Subscribe on Spotify.
• Watch and listen on YouTube.

Thanks so much for listening. If we help you BE BETTER at what you do, it’s all been worth it!