The cannabis trademark process is confusing because most of what everyone says is based on conjecture and rumor. The fact of the matter is that even though Federal trademarks are not technically obtainable yet, cannabis businesses are positioning themselves and securing related trademarks that will help them in the future. During this week's episode of Shaping Fire, podcast host Shango Los speaks with cannabis trademark attorney Neil Juneja about the actions that entrepreneurs need to take now to secure their business identity and defend their intellectual property from both scoundrels and the ignorant.