Scott Turman talks with Jason Barnard about building a personal brand online with a book.

Scott Turman is the founder and CEO of BrightRay Publishing, an American company that provides writing and publishing services to founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott is an American technologist, entrepreneur and author. He began his career writing code and cryptographic systems for organizations such as NASA, the U.S. Department of Defense, Disney, and other Fortune 500 companies. He is co-author of two books, "A Nerd's Guide to Negotiating Salary and Benefits," which reached the top 10 in its category on Amazon, and "How to Build Your Brand with a Book: Establishing Yourself as a Published Expert."

As a business owner or marketer, using a book to increase visibility online is critical because it is an effective approach to getting your message across to a wide audience and establishing authority in Google’s eyes. A book helps you reach out to potential clients and business partners in a personal and professional way. It allows you to showcase your grooviest experience and expert understanding in your industry and explain why your products or services are better than those of your competitors. A book also gives you a platform to share your story in an engaging way, allowing readers to connect with you on a more intimate level. 

Jason Barnard wrote the book "The Fundamentals of Brand SERPs for Business" with Scott Turman's team of writing experts. And in this delightful episode, they discuss how the book came to be, from Jason's geeky perspective to something easy to understand. Scott also shared brilliant tips for writing a book, his approach to becoming an authority in Google's eyes and how writing a book can help you build a personal brand online. 

As always, the show ends with passing the baton…Scott wonderfully passes the virtual baton to next week’s brilliant guest, Nat Rosasco.

What you’ll learn from Scott Turman

00:00 Scott Turman and Jason Barnard

00:13 The Fundamentals of Brand SERPs for Business

01:44 Scott Turman’s Brand SERP

02:47 Knowledge Panel Tips from Jason Barnard

03:05 Scott Turman’s Knowledge Panel

04:33 Kalicube Pro’s Analysis of Scott Turman’s Knowledge Panel

08:09 Knowledge Panel Done for You Service by Kalicube

08:43 How Scott Turman Started Building a Personal Brand Online with a Book

10:25 Can Publishing a Book Help Your Personal Brand More than Articles

11:37 Scott Turman’s Tips for Writing a Book

12:29 Scott Turman’s Approach to Becoming an Authority in Google's Eyes

14:31 Advantages of Writing a Book

16:20 Writing a book with an Expert Writing Team 

19:03 Building Authority with Limited Time: Podcast Vs Books

22:59 How Does a Book Work for You in Terms of Google?

24:19 Knowledge Panel Spam: Publishing Plagiarized Books to Get a Knowledge Panel

27:13 How Does Branded Search Tie in with Writing a Book?

28:25 Passing the Baton: Scott Turman to Nat Rosasco

This episode was recorded live on video February 21st 2023

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>