Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard


Negotiation isn’t all about money (Christine McKay with Jason Barnard)

December 01, 2020

Christine Mckay talks with Jason Barnard about negotiation.

As a seasoned executive and negotiator with decades of experience, she reveals the elements we should consider to be effective at it. Turns out, negotiation is not about money, is about a conversation to find a common ground, just like in a relationship. Christine explains how we develop our default style of negotiation by the time we're 7 and reveals the secret for not being bullied in a negotiation. In this podcast, you will also find out what are the 4 different styles of negotiators, how each style has its place in different contexts, and how you can make it work in your favor.

https://www.youtube.com/watch?v=2KCCmAIHoAw

Organised by Kalicube in partnership with Wordlift

What You Will Learn

1:29 Christine's Brand SERP and how much geolocation determines search results4:21 Negotiation is not about money, is about how you ask5:59 How much you could raise your price based solely on customer your relationship with the customer6:55 Christine expands on how negotiation is nothing more than a conversation about a relationship8:59 How we develop our default style of negotiation by the time we're 713:09 The importance of asking effective questions in a negotiation and taking into consideration our counterpart's needs15:10 How you can determine a person's preferred style of communication by looking at their LinkedIn profile17:15 It's good to be charming but transparency is key18:40 Avoid being bullied in a negotiation19:40 Is your counterpart trying to bully you? Here's what that might mean21:30 How much being strategic and thinking ahead helps in a negotiation23:04 Could AI do better than a human in a negotiation? (Hint: we're doomed)25:51 Venn's Negotiator Style Quiz and a quick guess on Jason's style of communication27:15 The 4 different styles of negotiators29:58 Every style has its place and can be effective in different contexts32:40 Back to the core concept: negotiation is a conversation about a relationship