Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard


Why use Captions and Subtitles for your Video (Ahmed Khalifa with Jason Barnard)

December 26, 2019

Why use Captions and Subtitles for your Video Firstly, accessibility. All sorts of people benefit from captioned / subtitled videos, not just deaf people says Ahmed Khalifa: non-native speakers, people watching with the sound off, when the speakers' accents aren't clear (think Glaswegian :) ... and some people just like to read along. Automatic captions need to be corrected. Machines simply cannot get everything right (especially the scene directions and ambiance descriptions). Apparently, professionals can write captions almost in real time, including descriptions about background noise. I personally hadn't thought about how important that can be for context. It's not just what we say, but the context in which we say it.

Ahmed is deaf, and relies on captions. But all sorts of people benefit from captioned videos... Of course, we get onto Glaswegian accents. Heads up Craig Campbell. Auto captioning is far from perfect. It needs to be corrected. Then we get onto pushing that to transcripts and adapted transcripts. Apparently, professionals can write captions almost in real time, including descriptions about background noise. Guess who hadn't thought about how important that can be for context. It's not just what we say, but the context in which we say it. I speak too much without engaging my brain. Ahmed saves the day and makes me sound intelligent. Phew !