Greg Heilers talks with Jason Barnard about authority building secrets. Authority Building Secrets! Greg Heilers—co-founder of Jolly SEO, and digital authority strategist who has secured media placements for countless C-suite executives since 2017—reveals the insider system for transforming unknown entrepreneurs into recognized industry authorities. Drawing from extensive experience in journalist outreach platforms and performance-based PR strategies, Greg breaks down his proven methodology for earning high-quality media mentions that build genuine credibility and thought leadership without relying on paid shortcuts or gimmicky tactics. Get ready for a deep dive on:- The journalist outreach platform strategy: How to leverage platforms like HARO, Featured.com, and others to secure expert citations in top-tier publications- The numbers game decoded: Realistic conversion rates, platform differences, and why premium vs. free platforms matter for your success rate- Quality over quantity approach: Why a mention in a niche-relevant publication can be more valuable than a major outlet placement- The co-citation power play: How being mentioned alongside established authorities amplifies your credibility in AI-powered search- Beyond traditional link building: Why brand mentions without links are now equally powerful for building digital authority- The listicle comeback strategy: How smart brands are leveraging collaborative content placements to boost AI visibility- Performance-based PR secrets: The "pay for wins only" model that ensures accountability and measurable results This episode delivers proven, accessible strategies for entrepreneurs, founders, and business leaders ready to build authentic authority through strategic media positioning and expert citations. #AuthorityBuilding #PR #MediaMentions #PersonalBranding #EntrepreneurAuthority #DigitalPR #ExpertPositioning #FastlaneFounders #GregHeilers #JournalistOutreach #BrandBuilding #ThoughtLeadership #BusinessGrowth #SEOStrategy #EntrepreneurTips What you’ll learn from Greg Heilers This episode was recorded live on video September 9th 2025 https://www.youtube.com/watch?v=gTqfuoeJJY8 Links to pieces of content relevant to this topic:https://www.theseoshow.co/episode/127https://majestic.com/seo-in-2025/additional-insights/greg-heilershttps://backlinko.com/haro-alternativesGreg Heilers Transcript from Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets [00:00:00] Greg Heilers: In the journalist outreach ecosystem, as it were, there are limitations. There's only so many publications. So if you only want new wins, for example, it's not super scalable because the same publications are coming again and again. But for the person who wants to stay relevant, stay top of mind, to both algorithms and human readers, yeah, we have clients who are with us for years. And we're just doing something like 5 or maybe 10 wins per month, month after month after month. Now we don't count the syndicated stuff. So there's way more in terms of syndicated content out there that definitely builds and it scales. But I'm just talking purely about the one-to-one wins that we've built.  [00:00:51] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.  [00:01:20] Jason Barnard: Hi, everybody and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello, and we're good to go. Welcome to the show, Greg Heilers.  [00:01:33] Greg Heilers: Awesome to be here, Jason. Thank you.  [00:01:35] Jason Barnard: Brilliant,