Jesse Kirshbaum talks with Jason Barnard about music and brands.

Jesse Kirshbaum is the CEO of Nue Agency and an American entrepreneur. Jesse, who works at the intersection of music, technology, and brand partnerships, discusses various ways brands can use music to connect with consumers, such as partnering with artists, live events, and product placements.

Jason Barnard and Jesse Kirshbaum discuss strategies for successful brand-music collaborations, including managing deliverables, creating long-term plans, and leveraging emerging artists. They also discuss the challenges of measuring ROI for music marketing.

Jason and Jesse emphasize the universal appeal of music and the opportunities for brands to authentically connect with consumers through music-based partnerships. This is definitely a must-watch episode for entrepreneurs who want to learn how music can transform their brand presence through strategic artist collaborations.

What you’ll learn from Jesse Kirshbaum

00:00 Jesse Kirshbaum and Jason Barnard

02:11 What Features Did Jason Barnard Emphasize From Jesse Kirshbaum’s Google Knowledge Panel?

02:33 What Did Jason Barnard Highlight in Jesse Kirshbaum’s Google Learn About Result?

02:58 Why is Google Learn About Crucial for Business Leaders Who Want to Control How They Are Seen Online?

03:20 Who Are Jesse Kirshbaum’s Ideal Clients?

05:31 What Kind of Deliverables Are Brands Typically Looking For?

06:32 What Kind of Deliverables Can Artists Reasonably Deliver?

07:13 Why Do Musicians Mistake Viral Buzz for Sustainable Marketing Success?

07:23 What Beats the Success of Viral Moments in Music Marketing?

08:03 How Can Brands Capitalize on Viral Moments to Create Sustainable Marketing Impact?

08:21 Why Does it Not Necessarily Need a Big Artist to Create a Viral Moment?

08:26 What Does it Mean When a Fan Base is Described as ‘Rabid’?

09:40 Why Does Working With an Emerging Musician Feel Like Working With a Micro-Influencer?

10:16 How Can You Measure the Return on Investment From a Partnership With a Musical Artist?

12:21 What Is Jesse Kirshbaum’s Favorite Example of a Successful Brand-Musician Partnership?

14:19 Why Can Everyone Be Considered a Target Market in Music Partnerships?

14:33 Why is it Important to Choose Specific Music for Different Age Groups in Marketing?

15:47 What Strategies Should We Adopt to Keep Up With the Fast-Changing World of AI?

16:47 How is AI Transforming Music Creation?

17:28 Where Will Music Be on the Next Wave of Technological Innovation?

18:06 When Should Artists Leverage Emerging Platforms for Maximum Attention Arbitrage?

18:34 Why Do Music and Musicians Drive Platform Success in the Digital Age?

08:57 What Are the Four Parties That Benefit From a Meaningful Brand-Musician Partnership?

This episode was recorded live on video March 18th 2025

https://youtube.com/live/fjWg5Ga1rYg

Links to pieces of content relevant to this topic:https://www.adweek.com/brand-marketing/nue-agency-founder-jesse-kirshbaum-says-brands-should-pay-attention-to-music-culture/https://www.hypebot.com/hypebot/2025/01/jesse-kirshbaum-on-trends-driving-the-music-business-in-2025.htmlhttps://celebrityaccess.com/2024/12/12/the-bob-lefsetz-podcast-nue-agencys-jesse-kirshbaum/Jesse Kirshbaum

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