Peter Murphy Lewis talks with Jason Barnard about leveraging personal branding to drive business growth.

Peter Murphy Lewis is a Fractional CMO and the Founder of Strategic Pete. Peter successfully utilizes his personal brand to generate 90% of his revenue. He highlights key challenges like maintaining a personal brand's influence while planning for potential business exit.

Peter also emphasizes how personal branding has significantly impacted his career, including opportunities from TV shows to documentaries. He shares strategies for integrating personal brand with business objectives, using LinkedIn as a tool for visibility.

Jason Barnard and Peter Murphy Lewis discuss the importance of social proof and strategic PR in strengthening a personal brand, ensuring it aligns clearly with business objectives. This episode shows how to transform personal visibility into sustainable business growth.

What you’ll learn from Peter Murphy Lewis

00:00 Peter Murphy Lewis and Jason Barnard

01:55 What Did Jason Barnard Highlight in Peter Murphy Lewis’ Knowledge Panel?

01:59 What Did Jason Barnard Say About Peter Murphy Lewis’ Subtitle in His Brand SERP?

02:37 Why Did Peter Murphy Lewis Say Using His Middle Name Was Luck for 10 Years and Then Intentional?

03:04 Why is Using a Middle Name Important for Personal Branding?

04:17 Why Does Having a Popular Name Create Too Much Competition and Ambiguity in Online Search Results?

06:06 What is Personal Branding in the Context of Entrepreneurship and Leadership?

06:27 What Makes Personal Brands Unique From Local Businesses?

06:38 Why Do Entrepreneurs Rely on Digital Presence to Build Credibility and Trust?

06:44 Why Do Leaders Focus on Personal Branding Over Traditional SEO Tactics?

07:17 Why Do You Need AI and Search Engines to Validate Your Digital Authority?

09:06 Why Do You Need to Focus on Your Website as the Strategic Focal Point for Machines?

09:41 How Do Assistive Engines Such as ChatGPT Help People Discover Professionals, Even Unintentionally?

10:12 How Can B2B Professionals Use Personal Branding to Attract Potential Clients?

10:24 How Does a Strong Personal Brand Help Build Trust in B2B Marketing?

11:16 Why Does Peter Murphy Lewis Prioritize Driving People to His LinkedIn Instead of His Website?

12:03 Why is LinkedIn the Best Platform for Building Trust When Selling High-Ticket Services?

12:46 Why is Jason Barnard Understood by All Llms and Able to Generate Accurate Responses About Him?

14:14 How Does Associating Your Name With Your Business, Media, and Services Impact Your Brand Strategy?

14:51 How is Being Seen as a TV Personality by Google an Advantage?

15:41 What Are the Common Pitfalls People Face When Building a Business Around Their Personal Brand?

17:35 What Exit Strategy Should You Consider When Your Business Revolves Around Your Personal Brand?

21:18 How Do Leaders Transfer Client Trust From Personal Brand to Their Capable Team?

21:49 How Do Successful CEOs Balance Strategic Leadership With Team Execution?

22:15 How Do Leaders Empower Teams While Remaining the Go-to Problem Solver?

22:43 How Do Leaders Optimize Their Time Between Problem-Solving and Team Execution?

This episode was recorded live on video February 18th 2025

https://youtube.com/live/aRTlGX-Sspc

Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=6N-OEzC20gIhttps://www.youtube.com/watch?v=8mko_aIV1YEPeter Murphy Lewis

The event is 100% free:

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