Sameer Somal talks with Jason Barnard about building trust in the digital age.

Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. Sameer leads client engagements focused on digital transformation, risk management, and technology development.

Sameer talks about building trust in the digital age, with a focus on managing personal brands and handling both good and bad press. He explains the comprehensive process his company uses to manage and repair digital reputations, including reputation assessment, roadmap creation, and content analysis. He also discussed how ChatGPT and other AI tools have impacted his practice emphasizing the need for authentic and high-quality content.

Learn practical strategies for building trust across different search verticals such as Google News, Google Videos, and general search results. If you’re a business leader seeking to protect and enhance your digital presence while creating authentic, lasting impressions online, this is definitely an insightful episode to watch.

What you’ll learn from Sameer Somal

00:00 Sameer Somal and Jason Barnard

01:10 Sameer Somal’s Brand SERP

02:21 What Does Sameer Somal Do at Blue Ocean Global Technology?

02:58 What Does Blue Ocean Global Technology Specialize in When it Comes to Digital Reputations?

03:08 What Are the Areas Sameer Has Focused On in the 300 Cases He Has Consulted On?

04:15 What are the Processes for Addressing Negative Content on Google or in a Knowledge Panel?

04:31 Process 1: Reputation Assessment

05:08 Process 2: Client Goals

05:25 Why Should Business Leaders Proactively Shape Their Personal Brand Online?

05:41 How Can Professionals Manage Unwanted Information in Their Digital Presence?

05:55 How Do Different Search Verticals Impact Your Digital Reputation Management Strategy?

06:00 Process 3: Roadmap Creation

06:25 Why Do Ethical Reputation Managers Choose to Decline Certain Client Cases?

07:51 Process 4: Content Analysis

08:23 What Do Reputation Companies Not Realize About Educating Google?

08:42 What Do Companies Need to Understand About Google’s Tendency to Prioritize Negative Keywords?

09:13 How Many Hours Does Sameer’s Team Dedicate to the Technical Work to Achieve Desired Results?

09:40 How Does Sameer Somal Evaluate and Manage the Expectations of the People Seeking for His Help?

09:48 What Time Frame Does Sameer Provide His Clients to See the Results and Feel Comfortable With it?

11:26 What Does Maintenance Mode Involve in Sameer’s Process?

12:02 What is the Risk if Clients Choose Not to Continue With Maintenance Mode?

13:05 How Does Sameer Emphasize the Idea That Offense is the Best Defense?

15:18 How Much Do Successful Leaders Value Their Presence Across Search Verticals?

15:28 Why Do Successful Leaders Struggle to Navigate Their Digital Brand Strategy?

15:38 Why Does Relying Solely on LinkedIn Posts Fall Short of True Digital Presence?

15:49 What Has Become the Universal First Step in Professional Networking Today?

16:01 What Search Verticals Do People Explore When Researching New Connections?

16:16 How Do Digital Assets Work Together to Tell Your Complete Brand Story?

16:26 How Do Authentic Personal Images Help Build Meaningful Professional Connections?

16:58 What Extent Has ChatGPT and Other AI Technologies Changed the Approach of Sameer and His Clients?

This episode was recorded live on video January 21st 2025

https://youtube.com/live/E6t7anA_QFY

Links to pieces of content relevant to this topic:https://youtu.be/khCFv1J78Vk?si=92lU1XM0RTBqBG7mhttps://canvasrebel.com/meet-sameer-somal/https://www.cshlaw.com/resources/defamation-and-reputation-management-in-the-digital-age/Sameer Somal

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