Steven Rothberg talks with Jason Barnard about scaling a million-user career platform.

Steven Rothberg is the Founder and Chief Visionary Officer of College Recruiter. He believes that every student and recent graduate deserves to have access to meaningful employment opportunities through efficient, cost-effective recruitment solutions that bridge talented graduates with leading employers.

Steven Rothberg shares insights from scaling a job search platform across international markets. He discusses the challenges and opportunities of expanding from North America into Europe, including navigating language barriers, cultural differences, and evolving recruitment pricing models while serving Fortune 1000 companies and government agencies.

Discover how his platform evolved from serving hundreds of thousands of US students to reaching millions internationally. Learn practical insights about overcoming localization challenges while maintaining service quality. Get ready for an eye-opening discussion about the complexities of scaling a recruitment platform across international markets. This episode delivers practical insights challenging common assumptions about global growth.

What you’ll learn from Steven Rothberg

00:00 Steven Rothberg and Jason Barnard

01:21 Steven Rothberg’s Brand SERP

02:45 What Happens When Google Sees Entities With Identical Names?

04:14 What is College Recruiter job search site?

04:22 What Two Types of Clients Does College Recruiter Serve?

04:38 Where Do the Million Users of College Recruiter Come From?

05:28 When Was College Recruiter Built?

06:04 How Did College Recruiter Transform From a US-Focused Job Board Into a Global Recruitment Platform?

09:26 How Did the Language Barrier Affect College Recruiter’s Global Expansion?

13:18 How Does College Recruiter Evaluate Market Readiness When Expanding Internationally?

15:03 How Do Multilingual Job Platforms Break Language Barriers in Global Recruitment?

15:38 How Do Cultural Differences Shape Business Relationships Across Global Markets?

16:09 How Can US Companies Adapt Recruitment Practices for Success in Foreign Markets?

18:02 How Does College Recruiter Navigate Cultural Nuances?

20:34 What is One of College Recruiter’s Area of Specialization?

20:36 How Do Traditional Job Boards Structure Their Pricing?

20:58 How Do Companies Implement Pay-Per-Click?

21:47 How Will the Shift to Pay-Per-Click Models Influence Recruitment Strategies Globally?

22:04 How Can Companies Balance Market Timing When Introducing Innovative Business Models?

22:29 How Can Businesses Maintain Momentum When Their Innovations Outpace Market Readiness?

This episode was recorded live on video December 24th 2024

https://youtube.com/live/0-npL98nL54

Links to pieces of content relevant to this topic:https://gybwp.com/guest/steven-rothberghttps://wrkdefined.com/person/steven-rothberghttps://moneyinc.com/steven-rothberg-shares-the-secret-to-collegerecruiter-coms-business-longevity/Steven Rothberg

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