Jonathan Gillham talks with Jason Barnard about publishers embrace integrity in the era of generative AI.

Jonathan Gillham is the Founder and CEO of Originality.ai that provides a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit publish with integrity in the world of Generative AI.

Jonathan reveals the hidden risks and ethical challenges of AI content creation. He emphasizes the importance of keeping the human in the loop to mitigate risks and maintain authenticity. He discusses the necessity of unique data and insights in content to add value beyond simple text. He also highlights the challenges of setting clear policies within organizations regarding the use of AI.

From dangerous mushroom-picking guides to content that puts brands at risk, learn why maintaining the human element is crucial for business success. You will get insider insights on balancing AI efficiency with authenticity, implementing smart content policies, and avoiding Google's AI spam penalties. Plus, you will uncover practical strategies for creating value beyond words in today's AI-driven content landscape.

What you’ll learn from Jonathan Gillham

00:00 Jonathan Gillham and Jason Barnard

02:45 What Exactly Does Originality.ai Do?

03:28 What Specific Words Are Commonly Introduced by ChatGPT and Other AI?

03:57 Why Does Jonathan Gillham Think Humans Are Starting to Write Like Machines?

04:54 Why Does Jonathan Gillham Think AI’s Ability to Imitate Humans Can Be an Increasingly Big Problem?

05:49 What Are the Main Problems With AI-Generated Content?

06:10 What Are the Two Critical Additional Problems With AI-Generated Content Based on Jonathan Gillham?

09:04 Why is Fact-Checking Such a Huge Problem for Large Language Models (LLMs)?

10:56 Why is It So Important to Keep Humans Involved in the Process of AI Content Creation?

12:20 What Does It Mean to Go Beyond Words in Content Marketing?

13:49 Why is Simply Feeding an AI With Your Content Not Enough for It to Fully Replicate Your Knowledge?

16:06 What are the Effective Ways to Use Prompts to Give the Bot the Instructions for Content Creation?

17:14 How Can You Distinguish Between Human Writing and Bot-Generated Content?

19:40 How Can A Business Person Ensure Policies for the Use of AI Are Applied Across Their Organization?

This episode was recorded live on video November 26th 2024

https://youtube.com/live/3_v7Mz9zwgM

Links to pieces of content relevant to this topic:https://originality.ai/Jonathan Gillham

The event is 100% free:

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