Dennis Yu talks with Jason Barnard about facebook’s hidden impact on SERPS.

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that works with schools to educate young adults and provide courses, implementation and consulting. His personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing. He shares his insights from managing campaigns for enterprise clients such as The Golden State Warriors, Nike and Rosetta Stone. Dennis helps digital agencies grow by serving doctors and real estate agents as a fractional CTO. He is an internationally recognized digital marketing lecturer and has spoken more than 730 times in 17 countries on 5 continents. He has been featured in the Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and is co-author of “Facebook Nation” – a textbook taught at over 700 colleges and universities.

A strong presence on social media platforms such as Facebook can drive traffic to your website and enhance its credibility. Repurposing valuable interactions from social media into website content can reach a larger audience in a more useful context. This marketing approach will help you build a solid online presence that appeals to both human users and sophisticated search engines like Google.

In this groovy episode, the fantastic Dennis Yu explores the impact of social media on search engine results, focusing on the role of Facebook. Dennis shares his experienced views on using the "Dollar a Day Strategy" on Facebook to increase search relevancy and the critical role of a 10% engagement rate as a signal of content quality. The conversation also extends to the intricacies of platform metrics such as view duration and the different weighting of likes, comments and shares, highlighting the superior value of shares for visibility on platforms such as Facebook and LinkedIn. He discusses the impact of the number of followers and profile activity on Facebook and the diminishing importance of verification badges.

As always, the show ends with passing the baton… Dennis incredibly passes the virtual baton to next week’s amazing guest, Craig Andrews.

What you’ll learn from Dennis Yu

00:00 Dennis Yu and Jason Barnard

01:52 Dennis Yu’s Brand SERP and Knowledge Panel

02:49 Dennis Yu’s Search Generative Experience Result

03:38 How Dennis Rank in Facebook Ads Without Using SEO?

05:51 How Does Social Media Influence Search Engine Results?

07:11 What is the “Dollar a Day” Strategy?

07:40 What Does 10% Engagement Mean for Videos or Posts on Facebook?

08:10 Facebook’s Relevance Score and Google’s Quality Score

09:15 How Do You Get a 10% Engagement Rate on Social Media?

12:40 How Can You Use Social Media Effectively for SEO?

13:13 How Do Views, Likes, Shares, and Comments Affect the Visibility of Content?

15:55 Asking People to Like, Share or Comment on Your Videos

18:34 How Important are Followers and Activity on Your Facebook Profile?

19:22 Buying Verified Badges on Social Media Platforms

20:43 How Does Earning a Blue Check on Social Media Platforms Relate to a Knowledge Panel?

21:43 Why is a Particular Platform Not Ranking in Your Brands SERP Despite Significant Efforts?

This episode was recorded live on video January 2nd 2024