Three amazingly intelligent and eloquent people help me understand rather a lot of concepts. What is a commonsense Knowledge Graph? Using Schema.org structured data to manage your data layer. Ontologies are containers full of entities that have relatio...

Paula had just given a talk at BrightonSEO in (April 2019 edition). This is a great follow-up to Dan Saunder's episode... Amazon is challenging both for PPC and SEO. PPC can become very expensive very quickly, especially as a side business.

Jef gets us started with a repeat of his groovy Elvis impersonation. Then gets serious and gives some amazing insights into what machine learning Google is using that affects SEO. Obviously Rankbrain, but also crawling and extracting unstructured and s...

On the beach in Tel Aviv, Joel tells me he has Ukrainian roots. Joel has attention deficit disorder, meaning he has trouble achieving long term goals… unless under pressure, or the goals are incredibly short term task-driven or when it is fun.

Ric is the first guest to ask specifically for the song. Apparently it haunts his dreams! Ric is really into local SEO, and so he is a big fan of reviews. I start on the obvious advantage - reducing Google Ads costs.

The first guest who is more overexcited and enthusiastic than I am. You can almost hear his arms waving. Very fun conversation, and Patrick is super-smart. The importance of Alexa is overestimated. There are so many devices that we will soon be talking...

Google Analytics doesn't clean the data and that makes it **** (expletive). That means in SEO and SEA, you are constantly being driven towards last-click terms. And that is saturated. If you can understand attribution,

Andrea describes a dance between machines and humans that means much of what we see is really a semi-automated approach to SEO. Absolutely brilliant insights. Brilliant enough to stop me talking too much, for once :) A cycle of a machine and humans cor...

We kick off with a singing duet. David then suggests that I am not so good at preliminaries. We then quickly get onto the five steps. Step 1 is prerecorded audio - make sure that is really good or you will hit problems later on.

Second episode with Fili. First point - manual penalties are real, but algorithmic penalties do not, just a change in the calculations. An algorithmic updates are not like cars with slashed tyres, they are like navigation systems (or something like tha...