Are you trying to grow your senior photography business, but don’t know where to start? Attracting clients and increasing your inquiries can feel like an overwhelming process. But not anymore! In this blog post, I’m sharing 5 things you can do TODAY to get more inquiries! So get cozy and let’s dive in! 

Tip #1 for getting more inquiries is to optimize your online presence! In today’s digital age, having a strong online presence for you and your business is crucial. Take a look at your website and make sure it is user-friendly and easy to navigate. You want your website to be visually appealing and showcase your best work. Consider optimizing your website for search engines, using relevant keywords that potential clients might be searching for. And don’t forget to include call-to-actions throughout your website such as a contact form or a phone number, making it easy for potential clients to reach out to you! 

Next, tip number two: utilize social media platforms strategically! Social media is a powerful tool for connecting with your target audience. Identify the platforms where your potential clients spend their time. This could be Instagram, Facebook, or TikTok. Create engaging content tailored to those platforms. Share behind-the-scenes glimpses of your photo shoots, and showcase your expertise through educational posts. Use relevant hashtags to expand your reach. Remember to engage with your audience by responding to comments and direct messages promptly! Building relationships is key and social media is a perfect place to start. 

Now, let’s talk about tip number three: NETWORK, NETWORK, NETWORK! Collaborating with other professionals in your community is always a win-win situation. Reach out to local high schools, hair salons, prom dress boutiques, or tux rentals and offer your services for their events. You could even offer to cross-promote one another. Offer to capture senior portraits for a school yearbook, volunteer to take photos at senior events, or even collaborate with hair salons or boutiques that cater to seniors. Building relationships like these will help to establish yourself as a go-to photographer within your community! Once you do this, you’ll increase your chances of receiving referrals and generating more inquiries! 

Tip #4: Lean into the strength of testimonials and reviews! Positive reviews and testimonials from clients can go a long way in building trust and credibility. Reach out to your past senior clients and ask them to leave reviews on your website, social media pages, or popular review platforms like Google or Yelp. Consider offering an incentive, such as a discount on future sessions or prints, to encourage them to share their experiences! These testimonials will act as social proof and help potential clients feel confident in choosing you as their senior photographer. You can share these reviews in emails, social media posts, and on your website! 

Last but not least, let’s explore tip number five: harnessing the potential of email marketing. If you’re a loyal podcast listener, you’ve probably already heard the email marketing mini-series I did a few months back. If you haven’t had a chance to listen, make sure you do!!  I share soo many tips and tricks to help you start and maintain a successful email marketing strategy. 

There is so much value in building an email list of interested seniors or their parents. It allows you to stay in touch and nurture your potential clients or create returning clients. Consider offering a valuable incentive, such as a free guide on preparing for a senior photo session, in exchange for their email address. Once you have their contact information, send out regular newsletters or updates with helpful tips, exclusive offers, or sneak peeks of your recent work. By consistently providing value through email, you’ll stay top-of-mind and increase the likelihood of receiving inquiries.

I hope this post inspired you to find new ways to grow your inquiries and bring in more clients! 

If you need more help with growing your senior photography business, making 4 -figures per senior session, and becoming the go-to senior photographer in your area, The Seniorologie Semester is a six-month coaching program specifically designed for you!  This program includes marketing to seniors and parents, building websites that convert visitors into clients, pricing your work for profit, creating an amazing experience seniors want to be a part of, and so much more! The Senioroligie Semester is currently open for enrollment! If you are ready to take the senior side of your business to the next level, book senior clients on repeat, and make 4 figures per session, the Seniorologie Semester is for you!  You can learn more about it by visiting www.seniorologie.com/semester.

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