Today is the third episode in the 5-Episode Series all about Leveling Up Your Business in 2021!!
Leveling up is a term tossed around a lot but what does it really mean??  To me it means taking your business to the next level whatever level that may be.  You may be new to the senior genre of photography so leveling up for you could mean, booking more seniors than in the past.  Maybe you have been a senior photographer for a while but you aren’t getting paid as much as you should and leveling up for you could mean raising your prices or adding in-person sales to your business.  Maybe leveling up for you is going from hobbyist to full time photographer and making a living doing what you love!  No matter what the next level is for you, this series is going to give you actionable tips on things you can do differently in 2021 to take your business to the next level.
Some of these items could be things you know you need to do and this will give you the push you need to actually do them or some could be new ideas that you can implement into your business to go to the next level!  No matter what the case may be, I want to help YOU get to the next level for your business in 2021!!
Let’s face it 2020 wasn’t the best year for lots of reasons.  And while you may have kept on shooting, you may not have been emotionally ready to handle anything more.  I get it!  I was in the same boat.  But I am ready to go right along with you and make 2021 the best year yet!!  Are you ready?
In today’s episode of The Seniorologie Podcast, I am sharing Ways To Level Up Your Senior Client Experience!!
The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.
Highlights from Episode 35:

* Make a great first impression  – you know you need a good website but do you know what things you can add to your website to make it even better?  Making sure you have photos, client testimonials, information about you and call to actions to let clients know the next steps in how to book are all ways to make sure you make a great first impression to potential clients.  And like we talked about yesterday, VIDEO is another great way to make sure your website is speaking to your ideal clients!
* Consultations –  Meeting with your clients either in a pre-session consultation or a wardrobe consultation gives you the chance to not only take the experience to the next level but it lets your seniors know you are there to help them throughout the entire process.  This step is one that you can do that will make a huge impact in your clients feeling comfortable and confident going into their senior session.
* Communication –  making sure you are communication from the start to the finish of your client experience is a great way to take your experience to the next level.  How you communicate with your clients will directly impact the way they feel about the entire senior experience.  Responding quickly, sending texts and providing helpful information throughout the process is key.
* Special Touches – Who doesn’t love a little something special?  Something unexpected?  This can be in the form of a small gift you give your seniors at the photoshoot such as their favorite snack or candy or a bottle of water.  It could be in the form of a gift bag that has several things in it you know seniors love or it can be being prepared in case anything goes wrong during the session and having items on hand that you senior may need but forgot.

When it comes to leveling up your senior experience, its all about the extra, personal touches you can provide!!  What will you add to your session to take it to the next leve...