Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

Ep. 175: Tom Ferry Shares Strategies to Bounce Back After Hard Times

May 01, 2020

Are you planning your comeback after this global pandemic?

You may have seen your business slow down, and had to revisit your strategies for connecting with the communities around you!

How are you connecting with your contacts?

What are you saying to them to help them face their fears and insecurities?

When you know your market, you know their questions and their needs. You know what is going to help answer their questions, and make them feel understood and cared for!

So how are you going to do that?

There’s one key to success: you have to make a decision and take action and follow through!

So what are you going to do? What’s your plan? How are you going to grow your business?

This week on the Selling the Dream podcast, I’m talking to Tom Ferry, the #1 ranked Real Estate Educator by Swanepoel Power 200 and founder and CEO of Ferry International, the real estate industry’s leading coaching and training company.  Tom’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching, the popular #TomFerryShow delivering free, fresh and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches.

Tom has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.

Tom has greatly influenced my career, and is an excellent friend, and I’m delighted to welcome him back to this week’s episode of the Selling the Dream podcast! We talk about recovering from COVID, and how you can grow your business and connect with your clients even during a downturn in the economy!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

  • Tom introduces the episode and this week’s guest, Tom Ferry

  • What’s the magical formula to business? Making a decision and follow through!

  • These podcast episodes are so helpful to hear so much good information about the industry!

  • Ferry shares his impressions of what will be happening in the market after COVID-19.

  • People are asking the question: is it a good time to be a buyer?

  • No one has a crystal ball to know how the market is going to bounce back, but there are things that you can do to be prepared!

  • When you’re working in the secondary market, remember that the wealthy will still be wealthy! They will still be looking for new homes!

  • Ferry shares how to ask your clients what it will take to help them seal the deal on a new house!

  • Buyers are looking for confidence and safety: be ready to have intelligent conversations about their status and their needs!

  • You need to be partnered with people in various markets - if you don’t have connections in other markets, you are missing out!

  • Think like a financial planner to help meet your clients needs.

  • They talk about the AirBnb and VRBO market and what that’s going to look like in the future.

  • Safety and fraud are so important when dealing with large financial decisions are at stake.

  • Create value for your customers! Have Zoom calls and webinars that walk them through important things that they need to know about your market! Get their information so you can follow up with them!

  • Try connecting with agents in your feeder markets to create those referral partnerships.

  • Pretend that you have no marketing budget! What would you do then?

  • Keep up with technology! Make sure that your email address is current and professional!

  • Tom answers rapid fire questions to close out the episode!

  • Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.


See you next time!