Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 165: Listen to the March Mastermind Replay
How are you connecting with second home buyers?
Are you in a good market, with lots of opportunity for second home buyers?
Did you want to learn how to connect with them, and be able to help them find the second home or vacation home of their dreams?
But how can you find them, especially if your feeder market is distant?
One strategy is to hold events to help train and educate second home buyers!
These events connect you with clients, helping educate them and connect them with the best opportunity. Whether they are looking for a second home near the slopes, or a peaceful waterfront view, you’re there to make the connection.
Partner with someone in your feeder market, and organize an event!
This week on the Selling the Dream podcast, I’m sharing the replay of the March Mastermind call! We’re talking about how you can use events to connect with your feeder market, and bring about even more referrals!
Want to educate and connect with your ideal clients? Make sure you listen to this week’s episode of the Selling the Dream podcast!
Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.
Highlights of this episode:
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Tom introduces the Mastermind Meeting and Don Cramer, real estate agent in Summerlin, a suburb of Las Vegas.
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Las Vegas has started to become a more competitive market for retirement. It rivals Arizona as a desirable place to retire.
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How can you help your clients find the perfect home? Ask questions!
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If you know where they want to go, you can focus on learning that market and connecting with agents there!
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Get to know your feeder markets, and go to them! Create a like-minded connection there, whether it be a connection you’ve made through coaching, or someone you’ve worked with before.
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Educate people on investment opportunities. They may want to invest in real estate!
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You can hold events to help “first time second home buyers” to guide them through the process.
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Don’t start with your prime market: go to one of your promising ones!
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Your presentation will be about the benefits of your market, and everything they need to know about buying in that market!
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Bring on resources to help them in the process.
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Work with your connection to create a landing page, and market your event on social media.
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Do a drawing for a great prize, like a trip!
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Use that event to educate people on the market, not just perceptions of the market.
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By partnering with someone, you’re able to maximize your budget and bring in more potential business.
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Follow up via email each month after the event. Keep in touch with them!
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On Facebook, go to the “events” tab and search for events about buying homes! You can also research on Eventbrite to see if anyone is doing anything like what you have planned.
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You can partner with other agents for various markets, so there is an agent from Florida, an agent from Hawaii, and from other resort and second home markets.
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Do you want to pay Zillow for referrals, or do you want to pay another agent? Build those relationships!
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Create a newsletter for agents, and make sure that you are connecting with them for these events.
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Don shares how he creates those long term connections that lead to referral commissions!
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These events can have a snowball effect in your business!
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Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!
Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.
Connect with Don:
Connect with me (Tom):
Subscribe to the Show
Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:
Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.
As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
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