Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 163: Creating Face-to-Face Communication from a Distance
People tend to communicate at their best when they are face-to-face.
We all know that meeting up with clients and leads helps us connect with people, understanding the communication that doesn’t even require words.
But it’s hard to have that face to face communication when you’re working in the second home market.
What about when your ideal clients are thousands of miles away?
Or what about times like right now, when the world is in a pandemic, and many people are self-quarantining? It’s hard to have those face-to-face connections!
There’s a way to overcome: video.
We’ve seen the rise of video in the industry, whether it be Zoom calls with tours of houses, or meeting up with clients via Facetime.
But that requires so much coordination: time zones, availability … so many things to juggle!
There’s where services like Bomb Bomb are so valuable. You can create short, on deman videos that create those personal connections, whether you’re a brokerage owner looking to recruit new agents, or an agent connecting your clients with their dream home.
This week on the Selling the Dream podcast, I’m interviewing Ethan Beute, author of Rehumanize Your Business. He’s also here to talk about Bomb Bomb: one of my favorite new tools to connect with clients.
Thinking about how you can continue to connect with people and develop relationships during the Coronavirus pandemic? Make sure you listen to this week’s episode of the Selling the Dream podcast.
Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.
Highlights of this episode:
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Tom introduces Ethan Beute.
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It’s surprisingly easy to have human contact, even from thousands of miles away: you can use video!
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You lose a lot of humanization in text, but eye contact brings it back! That is why video is so important. You can see what a person is trying to convey even in non-verbal communication.
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Don’t forget how humans were made to connect: face to face.
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It’s up to you to create those connections: you can do that through simple videos through a service like Bomb Bomb!
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This isn’t just about creating fancy YouTube videos: it’s the personal connections.
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It’s not marketing through video; it’s about relationships through video.
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When you connect differently, you’ll stand out! Your video will stand out in a sea of emails!
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You create a feeling of proximity with your leads and clients, even if you are working from a distance in a secondary market.
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Don’t be afraid to try out new services that will help you be able to connect with others!
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If a service makes it easier to do what you want to do, or are already doing, check it out!
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Tom shares how he uses Bomb Bomb, and discovered that it worked! It became their most powerful recruiting tool.
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Recruiting is an excellent use case for a service like Bomb Bomb.
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Ethan shares information about what to expect when using a service like Bomb Bomb.
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Combine an excellent service with a valuable message and you have a winning proposition!
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Tom and Ethan talk about the value of video that can be watched at any time vs. having to coordinate timing of live video conversations, like on Zoom.
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Tom found that people who engaged with the videos didn’t just watch once: they watched up to 7 times! Those videos get life of their own.
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You can use video to help create empathy with owners who may have expired listings, and set yourself apart.
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During this Coronavirus pandemic, services like Bomb Bomb are even more important than ever! They help you have those personal connections without the risk.
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Since so many conferences and services are being cancelled, video connections are going to be even more important.
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Using video helps remove the fear of face-to-face contact in times of uncertainty, and shows respect to the people that you’re connecting with.
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Adversity is a great time to look for opportunity: find ways to connect with and serve people.
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Heads up: if you are not sincere in your content, don’t use video! Everyone will know.
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Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!
Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.
Connect with Ethan:
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BombBomb - get your two week FREE trial!
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Connect with me (Tom):
Subscribe to the Show
Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:
Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.
As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
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