Is your market feeling a little slow? Are you feeling like your business is in a little bit of a slump?

You’re not alone! If you’re feeling some of the impacts of a seasonal business, it’s important to connect with like-minded entrepreneurs so that you can help each other beat the blues.

That’s that main focus on our February mastermind call: what behaviors should you implement to counter the effects of a slow market? What are the seemingly small things that you can keep plugging away at in your business to set yourself up to succeed, no matter the season, and no matter how many houses are on the market?

Want to hear from others who are out there, doing the work, day after day? Here’s just a few of the things we talked about:

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  Making communication personal with your list

  
  
  
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  Saving money for the “down” times

  
  
  
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  What social media platforms are going to give you the best bang for your buck?

  
  
  

There are two major benefits to getting together with others when the times feel “down:” first, you don’t feel like you’re alone in having a hard time. But second, and best of all, you get inspired by what others are having success with, and you get ideas and inspiration from them.

Ready to beat slow season blues? Feeling the impacts of low inventory? Listen to the replay of our latest mastermind call, and get inspired! Want to join in on the next mastermind? Email me at tom@tomtezak.com to get details!

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

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  Tom introduces the February mastermind call.

  
  
  
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  What do you do when things are slow, or when you’re having an inventory problem?

  
  
  
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  The group discusses how they connect with people, and what methods used to create significant connections.

  
  
  
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  Make sure that you are selling the “dream” - the lifestyle of the area that you are serving.

  
  
  
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  Do you have clients who are looking for something specific? When you know what you’re looking for, you can connect with other clients who may be selling.

  
  
  
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  Use the holidays to connect with former clients; you can leave Valentines gift bags.

  
  
  
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  Tom shares about his connections in San Diego, and the plans that he is formulating to work in that area.

  
  
  
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  What tools are you using to connect with clients? Are you using Bomb Bomb?

  
  
  
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  The group talks about ways to connect with your database; and how to engage them with your content.

  
  
  
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  How many contacts are you reaching out to each day? Make a goal, and reach out to that many people. You can warm up your list through personal contact.

  
  
  
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  Bring back the humanity to your list; bring it back to your contacts. People will respond to that. Send cookies; or personal messages. Don’t sound like an auto-generated message.

  
  
  
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  When you create those connections, people will come to you over and over again.

  
  
  
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  Chasing new leads is harder than working with the connections that you already have.

  
  
  
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  Video is a great way to connect with your ideal clientele.

  
  
  
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  When you create great social media content, don’t be afraid to ask your previous clients to share it!

  
  
  
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  Use hashtags strategically: they can help increase your reach.

  
  
  
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  Remember to keep your language easy to understand: your consumers may not “get” your industry lingo.

  
  
  
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  Block off time to focus on social media, like Instagram. You can share a story to Instagram, and also share it to your Facebook page.

  
  
  
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  The mastermind group talks about what social media platforms their clients are actually using.

  
  
  
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  How do you handle a seasonal market? The group discusses how to handle the ebb and flow of business.

  
  
  
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  Sidebar: make sure you’re funding your retirement accounts.

  
  
  
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  Develop a real estate business that will thrive through the ebbs and flows of seasons. Learn how to build a strong local clientele.

  
  
  
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  Know the three D’s that can impact sales in a traditional market: death, divorce, and desperation. Those will always be there!

  
  
  
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  Keep in contact: you never know when a piece of mail sent 20 years ago will bring in a sale or referral.

  
  
  
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  Tom shares about how they handle postcard mailings.

  
  
  
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  Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show!

  
  
  

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with me (Tom):

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  2nd Home Agents website

  
  
  
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  Facebook

  
  
  
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  Instagram

  
  
  
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  YouTube

  
  
  
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  EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

  
  
  

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

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  iTunes

  
  
  
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Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!