Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 155: Tanya Delahoz Shares How High-Level Concierge Service Converts in Real Estate
How do your clients describe their experience working with you?
Are you personable, or funny? Do you take care of their needs? Answer all their questions before they’ve even asked them?
We all have our own methods and ways of connecting with our clients and leads, and Tanya Delahoz is no different.
Whether she’s closing a $300,000 condo sale, or a $3 million house sale, Tanya doesn’t change a thing.
She’s opted to provide high-level concierge service, and strives to create that experience for all of her clients. See, in Breckenridge (her market), people are coming and paying cash for their second homes; their dream vacation homes.
Tanya understands what they want when they come to her: an easy, done-for-them buying experience. Not only does she know what they want, but she knows just how to make it happen, and that has paid off for Tanya.
Things didn’t start that way. After being laid off from her job working in the medical industry, Tanya shifted her focus and managed rental properties. Wowed by her high levels of service, clients started coming to Tanya for all of their housing needs. The obvious next step was getting a real estate licence, and she hasn’t looked back since!
If you’re thinking of ways to take your business to the next level, you’re going to be inspired by how Tanya turned a late night decision over a bottle of cabernet into a thriving business!
Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.
Highlights of this episode:
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Tom introduces Tanya Delahoz, and she shares about her career, and how she got started in real estate.
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Tanya had just lost her job, and didn’t know what she was going to do. Over a bottle of cabaret, she and her husband got online, registered her business, created her website, and started her business!
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Dwell started out as a business to manage rental properties, and eventually flip flipped to become predominantly real estate sales.
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Tanya shares about their rebranding process, and how the business came to be named “Dwell Summit.”
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When working in luxury real estate, it’s all about the experience: create a “concierge” service, and you’ll do well. People buying second properties or vacation properties are there for the experience.
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The dollar value of the purchase shouldn’t dictate the experience though: whether it’s a $300,000 condo or a $3 million house, the experience should be of the highest quality!
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Closing the sale is just the beginning of the process: you’re just starting a new relationship.
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Tanya uses spreadsheets to track her follow up with previous clients.
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Every year, Tanya hosts a “dinner under the stars” for some of her clients. It’s meant to help connect people and bring them together and build a sense of community.
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Tanya uses primarily Facebook and Instagram, and is working on LinkedIn.
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Zillow is one of Tanya’s main sources of leads, and she shares how she maximizes those leads.
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When it comes to lead generation, you need to decide how much you’re willing to invest in leads, and then use the source that best serves you. One of the great things about sources like Zillow and Redfin is that it does often meet consumers where they are browsing and looking at real estate listings.
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Tanya shares about her experience as a Redfin partner agent.
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Roughly 10% of Tanya’s business each year is from locals: that is a lot of business coming from a distance!
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You can’t hire authenticity. You can outsource a lot of parts of your business, but you can’t outsource your voice and your personality and way of doing business.
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Tanya shares her best advice for any agent just starting out.
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Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show!
Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.
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Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.
As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
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