Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 152: Do You Own the Space in Your Referral Markets Mind?
When it comes to referrals, are you the first person to come to mind when someone thinks of your area? If you want to get referrals, you have to make sure that you own that space in their mind!
I’ve made sure that when agents think of Maui, they think of Tom Tezak! I wear aloha shirts, and share aloha with everyone that I meet at every event. I embrace the island life, and bring that mentality to them.
My goal is that when they have a client or lead that says they are interested in Maui, they say “I know just the guy to help you!”
It’s a powerful thing when you own that space: in fact, within the past 60 days, I’ve had at least 3 transactions that have been because someone in my network knows that NOBODY knows Maui like Tom Tezak!
This week on the Selling the Dream podcast, I’m sharing a few ways that you can own one of the most important spaces out there: your network’s mind!
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Highlights of this episode:
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Does everyone in your network know that you are the expert for your area?
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Embrace the lifestyle of your market! I have embraced aloha; it’s in my dress code, my attitude, and I live that lifestyle!
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When you create that mantra for your life, people remember it.
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You want referring agents to think of YOU when it comes to potential referrals in your area.
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How can you own that space? Be in your community! Embrace it and be part of it.
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Go to events, and use social media to share those events with others!
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Be focused, diligent, and intentional about building that association.
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See you next time!