Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 151: Conference Quick Takes: Capture Expired Listings Like a Pro
How are you at capturing expired listings?
Once a listing expires, other agents are lined up at the door, ready to grab that commission.
Expired listings can make a huge impact on your business, but you’re going to have to be strategic about how you handle them.
Tired and frustrated homeowners are going to hear from dozens of agents the day after their listing expires...and you’re one of those agents who wants to be able to capture that lead.
We caught up with many real estate agents at a recent Tom Ferry conference, and asked them for their hottest tips and tricks on how they capture these listings.
Do they cold call? Do they have a plan? How many steps are in their plan? Do they call immediately? Do they wait? What’s their plan? We want to know all their best tips and tricks!
Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.
Highlights of this episode:
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Tom introduces this new series, Conference Quick Takes.
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The topic of this quick take? Capturing expired listings.
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Todd, an agent from Omaha, reaches out to potential clients with a strategic plan for how he will market the house: he shares his 19 point plan with potential clients!
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Jesse, from San Diego, shows how to provide value that is unlike any other agent: not all agents are created equal.
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It’s important to know how to handle those who have objections.
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Many homeowners hire agents who do the same thing over and over, so they end up making the same mistakes, and think that hiring an agent isn’t worth it.
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Jay and his team focus on expired listings!
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Be ready: when a house listing expires, the owner is going to be constantly contacted by realtors.
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You need to set yourself apart with value - show the owner that hiring you is worth it!
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Get ready for rejections and no’s - dealing with expired listings will mean that you will hear a lot of no’s.
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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!