Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 149: Catch the January Mastermind Replay
Did you miss the January Mastermind live?
We’ve got you covered! This week’s episode of the Selling the Dream podcast is the replay of the mastermind.
When we brought Jessica Forrester onto the show (episodes 135 & 137), we knew that she was sure to be a hit. She’s successfully integrated an ISA into her business, and we want to learn her methods and how she set herself up to achieve success!
We hear it all the time: so many real estate agents need to hire an ISA to help bring in and qualify leads. But how? And when? And what should you do to make it happen?
One episode wasn’t enough to have Jessica share all of her wisdom - we had to bring her back so our mastermind group could ask all their hard-hitting questions - they might have asked some of the ones that YOU had when you listened to her original interview.
You won’t want to miss out on these answers:
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How do you train your ISA?
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How should you pay your ISA?
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Should your ISA be licenced?
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How do you handle things if your ISA isn’t local to you?
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Can you (or should you) hire a non-local ISA?
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What systems should you use?
Don’t miss out on the February mastermind! Each month, we bring in an expert to conduct a training. Make sure you go back and listen to previous replays of the mastermind.
If you’re a real estate agent, we’d like to invite you to join in. We’re a perfect fit for you if you’re focusing on second home buyers. Email me at tom@tomtezak.com for more information about how to join.
Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.
Highlights of this episode:
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Tom introduces the monthly mastermind call, and this month’s moderator, Jessica.
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Jessica shares why she chose to hire someone: she was working on bringing in more leads, and wanted to make sure that they could actually keep up with them!
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Finding someone to hire was easy: but it was a process to figure out pay, and structure.
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The main purpose of her employee is to work on leads.
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Jessica shares about the coaching program she used.
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“There is really no secret sauce...you can try a gazillion different scripts, but if you’re the most genuine and try to engage the people and ask questions and be interested...that makes all the difference in the world.”
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Jessica shares how their assistant qualifies and then passes on leads.
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Know the limits of your assistant: are they licensed, or not? What can they do and not do?
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If you’re hiring someone who is not local, it is a great idea to bring them to you for training - that way they can get to know the area as much as possible.
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An ISA is an investment, not an expense: make sure that you are tracking the return on investment so you can see results and make changes if you need to.
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Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show!
Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.
Resources Mentioned:
Connect with Jessica:
Connect with me (Tom):
Subscribe to the Show
Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:
Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.
As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
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