Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 137: Jessica Forrester Shares What It’s Like to Hire an ISA, Part 2
Have you hired an independent sales agent (ISA)?
When Jessica started her boutique brokerage (don’t miss last week’s episode where she talked about the process), she knew that she was going to have to get some help for it to grow!
The next big step was hiring an ISA, and training them to be the perfect new teammate.
Jessica had the good fortune of a referral from within the Tom Ferry network, but that’s not all it takes to hire a good ISA: it takes trust, training, and team!
This week on the Selling the Dream podcast, Jessica Forrester is sharing with us about the process of hiring and training her ISA, and answering all of our burning questions, like how they handle pay, location differences, and some of the things that she watched for in the process of hiring her ISA.
This week is part two of two episodes talking to Jessica - make sure you don’t miss part one! She set the foundation last week, and now she’s giving those top tips that have helped her business explode!
Before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.
Highlights of this episode:
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Tom introduces part 2 of this 2 part podcast episode.
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Part 1 was all about a boutique brokerage: part 2 focuses on the hiring process!
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Jessica shares about how she found her independent selling agent (ISA).
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What does an ISA do? Jessica’s ISA finds data on her leads; gathers information about interests, birthdays, or even what information they need: what questions are leads asking, and how can Jessica’s team answer them!
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The ISA visited Jessica on the ground to get to know the team, and get acquainted with the area: she spent 10 days there getting to know the ropes.
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Best case scenario: your ISA lives locally, and works with you. If you have an off-site ISA, you want to have someone who you can trust.
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What are some things that Jessica looked for in the hiring process?
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Jessica looked for someone in the same time zone: anyone 2 hours or more offset from your local time may not be a good fit for scheduling.
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Want to bring in more business? Get to know your community well! Know everyone in a location, and turn yourself into a resource for them.
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If you’re working in a secondary or resort market, don’t lose out on business by not following up - keep your name in front of people.
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Don’t write off realtors in your database - they can be an amazing source of referrals!
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Have clients interested in investment properties? If you have the resources, you can create business by helping investors connect with resources set up to use AirBnB or VRBO.
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You don’t want to turn into a management company, but just being a resource makes you a go-to agent!
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Jessica shares her experience with coaching, and how it’s completely changed the trajectory of her business.
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Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes. Leave a review: you never know when it will be read on the show!
Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.
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Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:
Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.
As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
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