Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 131: November Mastermind Call Replay: Traditional Marketing Techniques
What do pies and real estate have in common?
If you listened to our November mastermind call, you’d have lots of ideas about how you can use pie. But I’ll get right back to it.
These days, there are so many new techniques that real estate agents can use to market. You can bring in leads via social media, or drop targeted ads on YouTube. You can get as fancy as you want!
But sometimes, especially in the secondary market, what people really want is a combination of technology and tradition. They want those personal connections.
Are you looking to be more effective with how you do your personal marketing? Looking for that perfect combination of technology and tradition?
Then you’re going to love listening to this month’s mastermind call. We’re sharing real life experiences from agents who are out there selling the dream.
Oh, and that pie? Make sure that you listen to find out how agents are giving out pies to help connect face-to-face with their communities!
Denise Brown is moderating this month’s mastermind call. She’s used many traditional marketing techniques as she works in Whistler, Canada. Because of data privacy laws, she’s had to find creative ways to market the resort homes she’s representing, and she’s making it happen!
She’s here to help inspire us on how we can serve our clients and leads at our best.
But before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.
Highlights of this episode:
-
Tom introduces the mastermind call and this month’s moderator, Denise Brown.
-
Want to hear the episode where Tom interviewed Denise? Check out episode 107!
-
How do you gather leads when you don’t have access to records? Denise talks about how their team gathered information.
-
Denise found that the key was to stop working ON the business, but instead, work IN the business.
-
When working with secondary markets, you have additional issues to overcome: all traditional marketing is geared towards traditional markets.
-
Don’t be afraid to create canned formats. Not sure how to work with a client? Create a basic template, and use it over and over.
-
Provide “advisor” value for your clients: help people find useful hints and tips and tricks they may have overlooked.
-
When connecting with your potential leads and clients, offer them value! Help them see the value of their home, what has sold in their neighborhood, and more.
-
Plan your content based on your market: if you’re super niched, quarterly may be too much.
-
Drive people to your blog or website to get information. You can’t share it all in a newsletter!
-
Isolate data as much as you can to give people the information that is relevant to them.
-
When you hold events, remember: people want to be invited and included. They may or may not attend, but they want you to invite them.
-
Want to connect with people? Get pie! Everyone shares how they have used pie to connect with their communities.
-
If you hold a pie event, try to have a photographer too so that you get pictures.
-
Don’t forget that we are professionals: we earn money when we are consistent and doing our job well. People trust us to help guide them; they come to us for help.
-
Members of the mastermind talk about what they do when there are restrictive laws, such as rental restrictions.
-
People looking for an investment have to do work, and work with someone they trust.
-
When you want to cash flow a property, you have to take emotions out of it.
-
Don’t miss the next mastermind call: if you’re interested in joining live, email Tom: his email address is tom@tomtezak.com
-
Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes. Leave a review: you never know when it will be read on the show!
Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.
Connect with Denise:
Connect with me (Tom):
Subscribe to the Show
Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:
Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.
As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
Visit Podcast Website
RSS Podcast Feed
Subscribe
Share
Add to MyCast