When you’re marketing your business, how often do you use the word “I”?

“I sold this house above market value…”

“I hold an open house every weekend…”

“I...I...I…” Stop talking about yourself! If you’re marketing how awesome you are, you’re doing it all wrong. Clients don’t care about YOU!

Yes, they want someone professional. They want someone successful. They want to work with someone who is going to help them.

But at the end of the day, they don’t give a crap about you!

You’re there to guide them through the process of being the hero of their own story. If you haven’t read Building a Story Brand (link below), then you need to get it, so that you can clearly see your role in their journey.

It’s not about you - it’s all about being their mentor and their guide.

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

• 
  
• 
  

  Do you have an “I” problem?

  
  
  
• 
  

  Guess what? Your client doesn’t give a crap how great you are!

  
  
  
• 
  

  Clients want you to be professional, successful, and awesome. But they care most about how you will guide them in their story.

  
  
  
• 
  

  If you’re marketing yourself and how great you are, you’re doing it all wrong!

  
  
  
• 
  

  Instead of marketing yourself, talk about the stories of clients you have helped.

  
  
  
• 
  

  My dad always taught me, “do the right thing for your clients and the money will follow you.”

  
  
  
• 
  

  Focusing on money or your goals will make the business fall apart.

  
  
  
• 
  

  When you focus on your client’s best interests, your career will change.

  
  
  
• 
  

  Make the clients the hero of the story, not you!

  
  
  
• 
  

  Make sure that as you’re selling the dream that you are selling your clients dream: not yours! Because it’s not about you.

  
  
  

Resources mentioned

• 
  
• 
  

  Building a Story Brand book (amazon link)

  
  
  

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with me (Tom):

• 
  
• 
  

  2nd Home Agents website

  
  
  
• 
  

  Facebook

  
  
  
• 
  

  Instagram

  
  
  
• 
  

  YouTube

  
  
  

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

• 
  
• 
  

  iTunes

  
  
  
• 
  

  Spotify

  
  
  
• 
  

  Stitcher

  
  
  
• 
  

  YouTube

  
  
  

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!