Can you imagine putting your house on the market, and hearing nothing for months?

I recently shared about my experiences as a second home buyer, but did you know that I also sold a second home? In this Tip Tuesday, I’m here to share my perspective - but this time, as the seller.

Anytime that you sell a house, it can take a while. Maybe it’s a slower market, maybe it’s time to lower the price. Maybe there aren’t a lot of open houses. You know that it can take a while for anything to happen, and the seller can quickly start to wonder what is going on.

How can you avoid these transactions from becoming a nightmare, both for you and your clients?

Communication is a huge element! Radio silence is no good. Don’t have anything to share? Then call the seller to say that you love them! Keep them updated, and give them ideas on what they can do to help move the house.

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

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  Recently, I shared a tip from the perspective of being a second home buyer: now I’m here to share something from the perspective of a second home seller!

  
  
  
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  Sellers want to hear from you!

  
  
  
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  Keep your clients in the loop: even if there’s nothing going on, reach out and get in touch.

  
  
  
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  Be personal: if you automate it, make sure that it matches the transaction.

  
  
  
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  If things are slow, and nothing is happening, then communicate with ideas! Tell them how they could help things move along. Maybe more open houses, maybe lower the price.

  
  
  
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  Don’t have anything to share? Just tell them that you love them! Reach out to your client and tell them that you appreciate them.

  
  
  
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  Send them screenshots of ads you’re running: show them what’s going on!

  
  
  
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  Communication helps bring about more referrals, because people want to know that you’re doing the work.

  
  
  

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with me (Tom):

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Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!