What is the hallmark of a successful team?

If you’re like any real estate agent, you’ve thought about the age-old question. Should I be independent, or should I be part of a team?

Building a team sounds exciting: not having to pound the pavement on your own, being able to delegate the tasks that you’re not good at, or even having the time to invest in building relationships, because you’re not bogged down in doing everything it takes to keep your business going.

This week on the podcast, we’re taking a different approach. I’m being interviewed by Todd Conklin, a coach at The Corner Office Coach. One of the main themes that came up in our conversation was this concept of team, and what it really takes to lead a team, and be part of it.

I couldn’t do what I do without my team. From the part-time mom who helps with mailing out materials, my marketing guy - we all have an integral role in helping sell the dream.

You’re going to want to tune in to hear all about these concepts of team, what you need to be aware of, how you can work effectively with them. There is some gold in this episode!

But before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

• 
  
• 
  

  Tom introduces Todd Conklin, and shares that this episode is going to follow a slightly different format.

  
  
  
• 
  

  Todd asks Tom: should a real estate agent be part of a team?

  
  
  
• 
  

  Here’s the real question: what are your business goals? Do you need to be part of a team to accomplish those career goals?

  
  
  
• 
  

  “I’ve seen many teams that are on the outside successful, and on the inside broke.”

  
  
  
• 
  

  Leading a team requires clarity and focus.

  
  
  
• 
  

  Why start a team? If you have more leads than resources to follow up with them, and you’re seeing countless things falling through the cracks, you might be ready to start a team.

  
  
  
• 
  

  Don’t start a team just to get exposure: you have to be the rainmaker first before you bring others in. If you can’t bring in your own leads, a team isn’t going to necessarily fix that.

  
  
  
• 
  

  When it comes to selling and buying in resort markets, the experience is everything: word travels fast. A good experience can be amazing for your career, and a bad experience can be devastating.

  
  
  
• 
  

  A resort market lead often has a longer nurture time: 3-4 years. If you have a team, you need to make sure there are other viable financial opportunities for them.

  
  
  
• 
  

  “The consumer is being pelted by opportunity.”

  
  
  
• 
  

  When it comes to training teammates, Tom expects those he trains to be so good that they become the “competition!” If they aren’t at that high level, he didn’t do his job right.

  
  
  
• 
  

  “If you’re going to be a team leader, you need to look at things and know what you’re good at, and know what you suck at.”

  
  
  
• 
  

  Tom calls his team a SEAL team: everyone is trained at a high level, and most of the team members can take on almost any role.

  
  
  
• 
  

  If you’re a team leader, make sure you note this: the value of a team to many of your members is consistency and reliability. That builds trust with your team.

  
  
  
• 
  

  How can you change your mindset? It requires that you take a step back, and evaluate. Meditation can also help reset. Coaching can be a huge catalyst for change.

  
  
  
• 
  

  Eventually, you find that you can’t do everything, and have to let go of things that you have loved. What happens to your business then?

  
  
  
• 
  

  Don’t forget that you have to be the mayor; you have to be the evangelist. Create consistency and trust.

  
  
  
• 
  

  Tom shares his story: how he moved from Illinois to Hawaii, and how he found his niche serving realtors focusing on the secondary market.

  
  
  
• 
  

  Todd shares about his podcast, Corner Office Coach.

  
  
  

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Todd Conklin:

• 
  
• 
  

  The Corner Office Coach Website

  
  
  
• 
  

  Facebook

  
  
  
• 
  

  Instagram

  
  
  

Connect with me (Tom):

• 
  
• 
  

  2nd Home Agents website

  
  
  
• 
  

  Facebook

  
  
  
• 
  

  Instagram

  
  
  
• 
  

  YouTube

  
  
  

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

• 
  
• 
  

  iTunes

  
  
  
• 
  

  Spotify

  
  
  
• 
  

  Stitcher

  
  
  
• 
  

  YouTube

  
  
  

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!