I’d like to invite you to join in on our monthly mastermind call.

The first Wednesday of each month, we’re gathering together a group of your top peers, and we’re talking about topics in our industry. A guest speaker leads the hour long call, and we dig deep into the things that we can do to help our business reach the next level.

There’s magic in training, and bringing successful people together. You’re exposed to new ideas; new and different ways of doing things.

As we talked through different questions, and best practices, and experiences, I could see everyone having “aha moments” and getting new ideas for their business.

For this episode of the Selling the Dream podcast, we’re doing something new: we recorded the call last month, and are sharing it with everyone who couldn’t be there for it live.

I can’t wait for you to dig in and listen to the mastermind call.

However, it would be even better if you joined us live for the next one. It’s the first Wednesday of each month (the next one is October 2), at 10 AM PDT, 11 AM MST, noon Central, and 1 PM eastern.

We’d love to see your face on the next meeting! To get information about how to join, email me at [email address].

But before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

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  Tom introduces the mastermind call, and the guest speaker, Matt.

  
  
  
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  Matt shares about a recommended book resource: Building a Story Brand by Donald Miller.

  
  
  
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  Creating a story brand is about helping your customer be the hero of their story. You’re there to be the one who helps guide them into being the hero they are meant to be.

  
  
  
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  How can you share the “story” of your clients? Get pictures of all your clients with their new home, and get testimonials to go with them! When new leads come in to your office and see those pictures, they see how you have helped lead others through their story.

  
  
  
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  We’ve made story part of our marketing: “Over a thousand stories and counting.” Then, we say “Your story here.” That helps people get started thinking about how we can help them with their story!

  
  
  
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  Tom shares how he asks his luxury clients to send pics of them enjoying their resort property.

  
  
  
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  More than ever, people need us to help guide them through creating a story!

  
  
  
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  Starting thinking through your clients as being “stories,” not just a client or lead.

  
  
  
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  Make sure clients know just how much you appreciate them.

  
  
  
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  Shifting gears and talking about disruptors in the market…the conversation moves to the concept of creating raving fans. Capitalize on moments to create unforgettable experiences in the home-buying process.

  
  
  
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  Never underestimate the power of moments.

  
  
  
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  Remember that change comes one piece at a time: introduce new things to your team and take it one step at a time until the change becomes natural.

  
  
  
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  Mike shares about what his team looks like (lean and mean), and how they work together.

  
  
  
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  “When the leader is excited, everyone is excited.”

  
  
  
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  Discussion: “how do independent agents throw client appreciation parties and get more support?”

  
  
  
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  Discussion: “how do you ‘love on’ clients who are long distance?”

  
  
  
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  Eventbrite is a great way to run an event - you can also create a max number of people who can be part of it to keep the event exclusive.

  
  
  
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  Tom wraps it up: make sure you come to the next one on October 2nd!

  
  
  

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Resources Mentioned:

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  Building a Story Brand Book

  
  
  
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  The Power of Moments Book

  
  
  

Connect with me (Tom):

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  2nd Home Agents website

  
  
  
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  Facebook

  
  
  
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  Instagram

  
  
  
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  YouTube

  
  
  

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

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  iTunes

  
  
  
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  Spotify

  
  
  
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  Stitcher

  
  
  
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  YouTube

  
  
  

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!