Does social media make you quiver with fear?

Are you trying all the new things that you’ve learned, and done successfully in the past? But now, you’re watching your views and engagement drop?

Social media is dynamic and constantly changing: just when you start to think you’ve mastered it, it changes and evolves AGAIN.

When we record episodes of the Selling the Dream podcast, we go live on Facebook, and share the episode. I find such value in the content that all of our guests are sharing, and want to make sure it’s out there for everyone to find!

But lately, our Facebook live views have been diminishing, which means that we get to go on a social media adventure to find ways to expand our reach and share this podcast with even more people.

As part of that adventure, I’ve invited Chelsea Peitz, a Snapchat and social media guru, onto the show so we can talk about social media, and how you can maximize your presence.

Chelsea is an expert in using Instagram stories, and shares so many helpful hints and tips that you can implement today in your social media. She shares all kinds of valuable, super helpful information, including connecting your Instagram and Facebook stories (and what kind of accounts you can connect), how much to post per day, what kind of hashtags to use (and how many to use).

Make sure you listen to this episode of the Selling the Dream podcast to be inspired by Chelsea and her vast knowledge of social media. Make sure that you give her a follow on Instagram, and send her a DM - mention that you heard her on Selling the Dream, and she’ll give you a FREE Instagram bio audit.

Highlights of this episode:

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  Tom introduces Chelsea and her business.

  
  
  
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  Chelsea says that the biggest thing on social media is anything with “CRM - camera first, real time, message enabled.” That covers Facebook stories, Instagram stories, Snapchat, and more!

  
  
  
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  We’ve noticed that Facebook live hasn’t had as much juice lately: Chelsea and I talk about why, and what we can do to combat that!

  
  
  
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  Remember: Facebook prioritizes personal content rather than promotional content.

  
  
  
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  On Facebook, live video will perform better than pre-recorded, and one good photo will perform better than multiple photos (or an album).

  
  
  
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  Don’t share YouTube videos on Facebook: upload the video directly to Facebook. They want to keep you on their platform, so won’t share your link as well if it’s a YouTube link.

  
  
  
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  Instagram stories are like reality TV; you can start conversations with real people all over!

  
  
  
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  If you have a personal Instagram account, you can post the same stories to Facebook and Instagram at the same time! If it’s business, you can only post to a business page vs a personal profile.

  
  
  
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  You don’t have to spend a lot of time on these stories: if they are 5 seconds, and you post 10 a day, you’ve only really used a minute of your time!

  
  
  
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  The easiest way to build engagement is to engage on others’ posts.

  
  
  
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  When you’re on stories, you can say “if you’re thinking about buying or selling a second home, send me a DM!” that helps bring the connection to your messages so you can privately help the person. No one else needs to know!

  
  
  
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  60% of stories are watched with sound on.

  
  
  
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  Have good photos, but focus on the captions to encourage people to engage with your content.

  
  
  
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  When it comes to hashtags, think about what people are searching for! No one is searching #realestate or #mortgage. They are looking for practical things, like #phoenixrealestate or #mauirealestate.

  
  
  
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  Do your research on hashtags and use a variety. You should be using 20-30 hashtags.

  
  
  
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  Make your instagram almost like a blog.

  
  
  
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  Interested in trying LinkedIn? It’s an amplifier of your message, and a great way to connect with new people.

  
  
  
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  But remember, as with all platforms, LinkedIn wants you to stay on LinkedIn, so make sure your content doesn’t lead off the platform!

  
  
  
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  Remember that not everyone will love you. Taylor Swift and Cardi B are both successful artists, and have wildly different brands!

  
  
  
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  If you’re brand new in the business, find an expert in the field, and learn. Learn who your audience is, and how you want to serve them. Identify your unique value proposition.

  
  
  

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Chelsea

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  Facebook

  
  
  
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  Instagram

  
  
  
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  Twitter

  
  
  
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  YouTube

  
  
  

Don’t forget, when you follow Chelsea on Instagram, send her a message and tell her you heard her on Selling the Dream, and she’ll give you a FREE Instagram Bio audit!

Connect with me (Tom):

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  2nd Home Agents website

  
  
  
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  Facebook

  
  
  
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  Instagram

  
  
  
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  YouTube

  
  
  

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

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  iTunes

  
  
  
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  Spotify

  
  
  
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  Stitcher

  
  
  
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  YouTube

  
  
  

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!