Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 100: Sharran Sratsaa on Making Everyone Feel Like a VIP
Have you ever listened to someone, and been so blown away by everything that they said?
That’s how I feel about Sharran Srivatsaa.
Sharran has accomplished so much: he’s a member of the real estate community, moderates daily 5 a.m. calls, and inspires thousands of people.
For today’s episode, he’s sharing with us two key elements that we all need to make everyone feel like important: a VIP email list, and a closed Facebook group.
The VIP email list is connecting with your leads, continuing to deliver exclusive content to them. They’ve opted in, told you they were interested, and you’re serving them.
The closed community, commonly held on Facebook, is a place where your community can gather. They are able to share information, and are united by a common interest: how you are serving them.
If you’re working with a feeder market, and serving people interested in your area, can you imagine the impact of an insiders group, where locals and those interested in your area unite, and share information? You’ll escalate that all-important know, like, and trust factor!
This episode will inspire you on how you can strategically connect with your community, and explode that trust factor.
Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Want to celebrate with us? As a 100th episode gift, we’d love to ask you to give us a rating and review on iTunes! That would mean the world to me, and will help us get even more amazing guests like Sharran on the show!
Highlights of this episode:
-
Tom introduces Sharran and his business.
-
“Invest your money in figuring out what people want.”
-
Real estate agents get into the business for two reasons: freedom of time, and uncapped income potential.
-
No one has the capacity to do both of those things without help!
-
Most lead generation sources don’t have lifetime nurture, so it’s important to find strategic ways to connect.
-
Sharran recommends two key elements: create a VIP list, and create a closed community on Facebook. Both of those places give you connections and keep you in people’s minds.
-
We’ve all heard “know like and trust” - but we can’t accomplish that without familiarity, which is the fastest way to trust.
-
You’ve got to find a way to be where your people are.
-
The faster you can turn them into an insider, the better!
-
Cadence is key: be consistent, and people will come to expect the connection with you.
-
A private group on Facebook is an easy way to connect with people: all paths lead to your Facebook community.
-
You can use this community to build up a source of information, connecting locals with those in your feeder markets, and they can have insider information into the areas people may be considering moving to!
-
As the moderator, you may not be explicitly selling anything all the time: you’re creating valuable connections to information.
-
This keeps you in their feed for FREE!
-
Your VIP list and closed community are the best strategies for connecting: everything else feels intrusive.
-
“Everyone wants to feel like an insider.”
-
Sharran tells the story of how he started the 5am Club: his health was not well, and he was constantly working his business. Changing his relationship with his time changed his relationship with his business and now inspires thousands of people every day!
-
If you take away one thing from this episode, it’s to create cadence. Cadence builds familiarity, which builds trust!
Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.
Connect with Sharron
Connect with me (Tom):
Subscribe to the Show
Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:
As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
Visit Podcast Website
RSS Podcast Feed
Subscribe
Share
Add to MyCast