Have you ever had a potential client say, “I don’t need you, I have this online real estate website!”

Or maybe they say that by never returning your calls.

Either way, we all know that it happens! With the rise of online shopping, it just makes sense that people would turn to the internet to help them make decisions for some of their largest purchases!

But you have a secret that could help them find the home of their dreams: you know what’s NOT online, and it just may be the perfect fit for them!

So how can you beat Zillow, Redfin, Realtor.com, and all of those websites?

Offer an exclusive connection to your leads to help them find the home of their dreams!

Are you trying to beat the online options? Listen to this week’s Tip Tuesday episode of the Selling the Dream podcast to find new ways to beat websites and offer a personal touch.

Highlights of this episode:

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  The rise of online shopping has led to more clients using websites to research housing options.

  
  
  
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  So how do you become the person that they need?

  
  
  
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  There are many sellers who are “off market” sellers - and because of relationships, you often have that insider information!

  
  
  
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  Ask your relationships if they are interested in being on your contact list, and if you can contact them if you have a potential buyer! Many will say YES!

  
  
  
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  Use your Zillow listing, and in the remarks section say “I have a list of 27 other properties in this area that are not listed online - contact me for details!”

  
  
  
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  You can also use your Facebook and Instagram to share info about these off-market locations with your leads to show them that you have the inside scoop.

  
  
  
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  Don’t forget: many high-end sellers don’t list their properties on MLS, so make connections with other agents in the area, and use that opportunity to expand your referrals.

  
  
  
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  By having connections to places not listed in MLS, you become a go-to agent for your leads!

  
  
  

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with me (Tom):

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Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you Friday for a full episode!