Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents
Ep. 97: Yvonne Arnold on Building a Highly Focused, High-Performing Real Estate Team
Have you ever broken down the structure of a SEAL team?
They’re all highly trained specialists, the elite of the elite. They know what they’re doing, and they have their eyes on the prize!
Working together, they are able to accomplish their goal. But if things go badly, and one is unable to do the work, that doesn’t cripple the entire operation! They are all so well-trained that any one of them can step up and take the lead.
What would happen in your business if you operated like a SEAL team? Instead of working with a lot of agents, what if you were picky and worked with only a few? What would happen to your business is every single person was able to pick up another person’s tasks?
That would change how you run your business, right? It would open so many opportunities!
Today’s guest on the podcast, Yvonne Arnold, has been in the real estate industry for nearly 40 years - she’s gone from answering phones in her brother’s office to having her own business and closing deals in two completely different markets!
One of her secrets to success? Running a SEAL team! Make sure you listen to this episode of the Selling the Dream podcast to learn the results of running your business like a SEAL team!
Highlights of this episode:
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Tom introduces Yvonne, and how she got into the real estate business.
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Yvonne started out as an inside sales associate, and never looked back!
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An overnight success never just happens: it takes a lot of time!
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Yvonne and her husband worked with a subdivision in Idaho when they switched their home: they moved from Southern California all the way to Idaho!
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Know your market’s cycle: Yvonne found that Idaho was about 15-18 months behind California.
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When you learn the timing, you learn to be prepared for what is coming, such as seasonal trends and cycles.
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The internet is changing the face of real estate - people aren’t just buying seasonally. People can just log onto the internet anytime and shop for a home!
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Having a subdivision helped kick start Yvonne’s business.
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However, their key source of business is relationships!
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Because they lived and worked in California so long, they still have relationships and are still making sales!
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That means that Yvonna and her husband hired a person to be there on the ground, and they provide the leads and split the commission.
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Be honest with your clients! If you’re being creative with your business, and using tools like Facetime, tell them!
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Your leads don’t necessarily want a specific person to work with; they want your service!
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Yvonne has a SEAL team - all the members work together, are highly specialized, and all of them are trained the same way and can do all the work!
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This allows team members to have down time, and take actual vacations, AND it helps the team be able to fill in for each other!
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Be customer-centric in your work.
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In marketing, choose where you want to compete. In the mailbox? In email?
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When you’re looking at the news in the industry, it’s important to ask yourself, how can my actions impact my business? How can I put myself in a better position?
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Yvonne has been a coach for 10 years now.
Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.
Connect with Yvonne Arnold:
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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
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