Have you ever considered starting a podcast for your real estate business? You may protest, thinking it’s too hard.

Almost a hundred episodes into my podcasting journey, I’m here to tell you that you can do it!

But what can you talk about?

Everything! Talk to people who help show the local flavor of your area, former clients, the major, home inspectors - these are all ideas of people who will have great things to share with your listeners!

Even better, I sit down and record multiple episodes at a time (have you ever seen me in the same shirt in some of my YouTube videos? That’s why!). That way, I can sit down, and get it done!

Now, from my podcast, I am able to get those episodes turned into blog posts, email content for my newsletter, social media content - I have so much content now to share!

Having a podcast has helped me connect with many unserved second home agents who needed support, training, and inspiration on how they can be even better! Thinking about adding a podcast to your money wheel? Listen to this week’s Tip Tuesday episode of the Selling the Dream podcast to be inspired

Highlights of this episode:

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  One of the spokes on my money wheel is a podcast! But why a podcast? A podcast creates an opportunity for you to reach your market in a new way!

  
  
  
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  Creating a podcast is actually quite simple: just get a microphone and get in front of some video and talk! Interview anyone who has good information for your community; whether it be local government officials, school officials, the mayor. They all have important information for your listeners!

  
  
  
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  You can help capture the flavor of your area, so that potential buyers get to learn about life in the area, and what they are getting themselves into. They get a taste of the local flavor.

  
  
  
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  Get past clients on the show: they can talk about their experience, and what it was like working with you!

  
  
  
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  Once you have your podcast, you can repurpose it - turn it into a blog, share bits of it on your social media, send it in an email. It will give you so much content!

  
  
  
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  All you need is your phone and a small mic.

  
  
  
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  Want to know how to start a podcast? Go find episodes 49 and 51, and I’ll tell you exactly what you need to do!

  
  
  
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  Be consistent with releasing episodes: people subscribe, and they do get used to you sharing new content when you’re consistent. If you miss one, don’t freak out - just make sure you have one the next week!

  
  
  
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  If you’re not comfortable with video, that’s ok! Just do an audio episode.

  
  
  

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with me (Tom):

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  2nd Home Agents website

  
  
  
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  Facebook

  
  
  
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  Instagram

  
  
  
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  YouTube

  
  
  

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

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  iTunes

  
  
  
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  Spotify

  
  
  
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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you Friday for a full episode!