If you’re working in a second home market, or serving the luxury real estate market, you know that there are ebbs and flows! However, you don’t have to give up consistency in your income!

You can mitigate those ebbs and flows by marketing differently to segments of your audience. You essentially create not one, but TWO markets that you implement unique marketing strategies for.

One campaign is to luxury buyers: you know their needs, how to serve them! You show them in your advertising that you’ve got what it takes!

In your other marketing campaigns, you are serving investment property renters. You show them that you know what they need: that you are equipped to serve them. You know how to serve even from a distance, as many are looking for potential investments in other locations.

When you have two completely different markets that you serve, you’re able to keep your income consistent: after all, the bank doesn’t care which market your income came from!

Tom Tezak is here for another Tip Tuesday episode of the podcast, inspiring YOU on how you can mitigate any potential market slumps by having two audience segments!

Highlights of this episode:

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  How many markets do you serve?

  
  
  
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  When you create two markets, you set yourself up for steady income year round!

  
  
  
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  Many resort markets are seasonal, which means there are “off” months.

  
  
  
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  Create a second market for yourself by being in touch with locals, and offering to help meet any of their second home needs!

  
  
  
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  When you create two completely different segments, you have two different campaigns going at all times. You meet totally different needs.

  
  
  
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  When you’re in seasonal work, you can easily forget that there is a market year-round that you can serve.

  
  
  
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  Diversify your advertising, and focus on serving your markets year-round, and you will keep your income levels up year-round!

  
  
  

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with me (Tom):

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  2nd Home Agents website

  
  
  
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  YouTube

  
  
  

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you Friday for a full episode!