Today on Selling the Dream, Tom Ferry's Marketing Expert Jason Pantana gives us some of his top tips and techniques for Second Home & Resort Realtors.  Hear what he has to say about targeting Facebook and Google ads, advertising with a high-level absentee owners, utilizing public information to your advantage, and more!

This episode was recorded live at the first-ever Tom Ferry Marketing Edge event in Chicago.  Jason hosted the event and provided amazing insight and panelists for hundreds of Realtors.

Jason Pantana guides real estate professionals through current and emerging trends in consumer behavior, sales, online marketing, and entrepreneurship. As a national speaker and business coach, Jason arms audiences and clients with insight and ingenuity to build a smarter business.