Matthew describes himself as a graphic designer who loves cocktails. I would go further to describe Matthew as a person who followed his strengths, explored his passions, magnificent at what he does, and yes...loves cocktails.

Today, Matthew runs his independent graphic design business, Wyne Enterprises. Some of the brands he works with are Uber, Facebook, and St. George Spirits. He has also been recognized in publications like Playboy, The Atlantic, People, and many others.

Matthew's graphic design work is very distinctive, poetic, graceful, and artistic. What additionally makes Matthew so unique within the graphic design industry, is how he took his love for cocktails and created a blog called LettersandLiquor.com with his Instagram account called @letterandliquor. The blog features 52 cocktails and their recipes, along with the stories behind the cocktails, and lettering inspired by different eras. His blog and Instagram account are so aesthetically pleasing; it builds the desire to grab a recipe and create a cocktail.

Matthew didn't start his career in design. When he was younger, his love for music was so strong he felt that's where his life path was meant to be. After years of traveling from show to show, creating and playing music, Matthew found his passion dwindling. At that point, he decided to give up music and pursue another creative art...painting. Matthew painted for a bit but decided while living in New York; the starving artist lifestyle wasn't for him. Matthew went on to work in the advertising industry, which is where he discovered his unique strength which was lettering. That's when he decided to enroll in a graphic design program, and the rest is history.

One of my favorite things with speaking with Matthew was the way he described his hands. He talked about his hands as if his hands have a conscious mind of their own. He says, "through all the years of drawing and sketching his hands of an accumulated knowledge that no computer software can replicate." This is one of the reasons why he always sketches first before he finalizes the design on the computer. His hands can create something that his brain or his computer would have not naturally done. This is also a reason why he is brilliant at what he does. To him, it's not about doing it quickly to move to the next project; it's about creating a piece of art that is unique and beautiful for each of his clients.

In this podcast, we talk about his journey, the wisdom that his hands naturally have over his brain, how the love of cocktails started, his process when he brings a design to life, and other encouraging words of wisdom from a creative freelancer point of view.

Enjoy the podcast, and do what you love.

www.ScotchParlor.com