Selling and Leasing Strategies for Durable Goods with Complementary Products, Implications of Channel Structure for Leasing or Selling Durable Goods, Consumer Mental Accounts and Implications to Selling Base Products and Add-ons, and Sequential Product Development and Introduction by Cash-Constrained Start-Ups 
 Scientific Sense ® by Gill Eapen: Prof. Sreekumar Bhaskaran is an associate professor of information technology and operations management at the Southern Methodist University Cox School of Business. His research focuses on new product development and innovation.

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