Trust as an operating system, Entrepreneurship, Leadership, Types of leaders, Entrepreneurial leadership, Creating successful companies and Startups 

Joel Peterson is the 12-year Chairman of JetBlue Airways, retiring in May 2020, former Chairman of The Hoover Institution, and the Founding Partner of Peterson Partners, a Salt Lake City-based investment management firm with $1B under management. Since 1992, Peterson has been on the faculty at the Graduate School of Business at Stanford University, teaching courses in real estate investment, entrepreneurship, and leadership.

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