Join us as we dive into the exciting plans and strategies for National Martial Arts Appreciation Month. This episode unpacks a month-long campaign designed to educate, engage, and expand our martial arts community. 

Discover how we’re leveraging buddy days, video testimonials, and interactive seminars to deepen appreciation for the martial arts. We'll also discuss our innovative approach to using corporate sponsorships and referral programs to enhance participation and support. 

Tune in to learn how we’re making martial arts more accessible and celebrated than ever before!

Podcast Purpose

Discuss plans and strategies for National Martial Arts Appreciation Month

Key Takeaways

Month-long campaign to promote martial arts appreciation and education

Includes buddy week/days to bring in potential new students

Leverages videos, blog posts, seminars, events to showcase martial arts

Opportunity to raise funds via corporate sponsorships for t-shirts, etc.

Ties into referral programs to incentivize bringing in new members

Topics

Video Testimonials

Students, parents, instructors film videos on why they appreciate martial arts

Helps educate clientele and showcase reverence for the arts

Can turn into social media content, website testimonials

Blog Posts

Publish blog posts highlighting history/origins of different martial arts styles

Educates students on the rich heritage

Can be delegated to instructors to author

Words of the Week

Highlight inspirational words (grit, legacy, etc.) via posters, discussions

Reinforces values and mindset around martial arts training

Buddy Week/Days

Students can bring friends to try a class for free

Gives free t-shirt to student and guest

Helps drive new membership signups via referral program incentives

Seminars/Events

Host seminars with guest instructors from other styles

Virtual options allow sharing between schools

Movie nights, tournaments as additional events

Corporate Sponsorships

Secure corporate sponsors to fund t-shirt costs

Sponsors get logo/promotion across school channels

Can turn a profit after covering t-shirt expenses

Next Steps

Identify potential corporate sponsors to approach

Plan schedule of videos, blogs, words of week

Set dates for buddy days/week, seminars, events

Action Items

Sign up new students from campaign 

Get sponsorship from local businesses for t-shirts for campaign 

Create blog posts highlighting different martial arts styles taught at school 

Effectively communicate importance and benefits of martial arts to students 

Have friend do seminar at school 

Implement referral program with buddy week as part of National Martial Arts Appreciation Month campaign 

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