Podcast Purpose

Discuss end of summer ideas and marketing strategies for martial arts schools

https://youtu.be/dfTkK0ZHAXM

Key Takeaways

Many schools experienced slower summer camps/enrollments this year

Implement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderie

Explore guerrilla marketing - fairs, parades, libraries, movie theaters

Leverage parents as ambassadors for social media promotion

Send targeted promotions to prospects for end-of-summer specials

Stephen Oliver's new book has good reminders on multi-channel marketing

Topics

Buddy Nights/Events

Hosting a "Buddy Bash" - students bring non-member friends for games/activities

Follows up with offer to join

Helps drive end-of-summer enrollment

Picnics & Tournaments

End-of-summer picnics build stickiness through camaraderie

Run kickball/wiffleball tournaments leading up to picnic championship

Gets students/families engaged and excited

Guerrilla Marketing

Booths at fairs, parades, libraries for demos/lead collection

Movie theater presence for relevant kid movies

Direct mail/handout postcards in neighborhoods

Parent Ambassadors

Empower top parents to share social posts with referral links

Provide sample captions highlighting student experiences

End-of-Summer Promotions

Email/text prospects with limited-time free trial offers

Capitalize on back-to-school timing

Stephen Oliver's Book

"6 Steps to 100 Students in 100 Days"

Emphasizes multi-channel, high-volume marketing

Good reminders of grassroots tactics

Next Steps

Plan National Martial Arts Appreciation Month activities for September

Communicate importance of year-round training to parents

Explore targeted automations (e.g. for students turning 13)

Action Items

Read Stephen Oliver's new book '6 Steps to Getting 100 Students in 100 Days' and incorporate relevant strategies into the National Martial Arts Appreciation Month podcast and PDF materials.