Podcast Purpose

Interview with Gus Lopez of Lead Hunter Media to discuss marketing strategies, lead follow-up, and retention for martial arts schools.

https://youtu.be/cEWTor8cHh4

Key Takeaways

Consistent marketing and nurturing leads is crucial for success, even during slow periods

Following up quickly with leads and building relationships is key to improving conversions

Using AI systems can help automate lead nurturing and follow-up to increase show rates

Offering a small paid trial or deposit can increase commitment and show rates

Focus on improving systems like sales process and retention in addition to lead generation

Topics

Lead Follow-up and Nurturing

Speed of follow-up is critical - use AI systems to have 24/7 conversations nurturing leads

Nurture leads long-term by building a database to market offers to over time

Poor follow-up is often the reason for perceived "bad leads", not the marketing source

Use tools like automated texts, emails, and calls to stay top-of-mind with prospects

Paid vs Free Trials

Free trials generate higher volume but may have more unqualified leads

Paid trials filter for more committed prospects but require higher ad spend

Consider offering a small refundable deposit (e.g. $10) to increase show rates

Test different offers like 2-week trials, 4-week trials, challenges etc.

Retention and Customer Lifetime Value

Work on improving retention from the start, as it allows you to spend more on marketing

The longer students stay, the more you can afford to spend acquiring them

Use tools like risk-reversal (e.g. cancel before yellow belt) to ease commitment fears

Consistency in Marketing

Don't stop marketing, even during slow periods - build long-term momentum

Cutting marketing loses any traction and momentum you've built

Consistent marketing keeps your school top-of-mind as prospects go through cycles of readiness

Next Steps

Reach out to Gus at Lead Hunter Media to discuss marketing services and get a free sales training course

Test offering a small paid deposit for trials to increase show rates

Focus on improving retention and customer lifetime value

Commit to consistent long-term marketing to build momentum

Action Items

Try the $10 deposit strategy with the next 5 leads to increase show rates 

Visit www.leadhuntermedia.com and book a call with Gus Lopez of Lead Hunter Media, mentioning the School Owner Talk podcast to receive a free sales course as a bonus. Consider hiring a salesperson to make calls and free up time for other tasks.